Matters of Influence™
Categories
How to
Success stories
Top Influencers
Trending at Traackr
Topics
Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices
Products
IRM for Brands
Traackr IRM provides brand managers the insights and structure required for best-in-class global influencer strategies.
IRM for AGENCIES
Traackr IRM for agencies provides access to a massive database of influencers that grows everyday and comprehensive reporting to deliver insights to clients.
IMB​: INFLUENCER MARKET BENCHMARK
IMB by Traackr is the global standard for transparent measurement of the impact of influencer strategies and the attention your brand earns in your market.
Use Cases
Influencer Discovery
Brand Safety & Values Match
Influencer Vetting
Campaign & Program Reporting
Relationship Management
Influencer Marketing Benchmarking
Customers
Resources
Blog
About Us
Featured

How Coty Professional Beauty Scales Influencer Marketing with Community

Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.

Scott Guthrie
How to
Success stories
Top Influencers
Trending at Traackr

Most recent

Top Influencers
Dining with Data: An Interview with Food Influencer & Economist Weichen Yan
Weichen Yan shares her insight on how her background in economics has helped her thrive as a food influencer. 
September 25, 2019
Success stories
How Influencers & Audiences Drive Diversity in Fashion
Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies. 
September 16, 2019
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

Success stories
How Coty Professional Beauty Scales Influencer Marketing with Community
Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.
September 5, 2019
How to
The Value of an Influencer Marketing Software
Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers and wasted money.
August 26, 2019
Success stories
Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe
Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.
August 7, 2019
Trending at Traackr
How Technology Supports Sound Influencer Marketing for Pharmaceutical & Healthcare Brands
Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing.
August 5, 2019
How to
7 Red Zone Plays for NFL Influencer Marketing
Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.
July 30, 2019
Top Influencers
In Transit to Influencer Marketing: Interview with Travel Vlogger Haley Dasovich
Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing.
July 25, 2019
Subscribe to monthly influencer marketing insights from your peers.