Latest from the blog

An analysis of 4 influencer collabs from haircare brands, feat. GHD, Redken, Aveda, and Head & Shoulders.

Influencer posts mentioning social commerce terms like affiliate and discount codes increased by 21% last holiday season, this year will likely be higher.

See the Indigenous-owned beauty brands and Indigenous creators who are challenging the colonial standards of beauty in diverse and complex ways.

We share essential social commerce best practices from influencer partnerships, to budget optimization, to measurement, and more.

See an analysis of 3 influencer collabs from luxury, prestige and affordable skincare brands, feat. SK-II, Murad, Neutrogena.

Is data really unbiased? We explore the role our industry plays in progressing diversity issues.