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Featured

Announcing the 2019 State of Influence: Beauty Report by Traackr

Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform.

Mackenzie Newcomb
How to
Success stories
Top Influencers
Trending at Traackr

Most recent

Trending at Traackr
The Anatomy of a Loop Giveaway
Lately, a divisive topic in the influencer-world has been the ethics of Instagram Loop Giveaways.
December 5, 2019
How to
FTC Updated Influencer Guidelines: What Do They Mean For Influencer Marketing?
Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure.
December 3, 2019
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

Success stories
Winning the Hearts of the Coveted Mid-Tier Influencers
Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.
November 6, 2019
How to
Unboxing the Science Behind Successful PR Mailers
Influencers and their followers alike are becoming ever more vocal about the industry's waste.
October 29, 2019
Trending at Traackr
Announcing the 2019 State of Influence: Beauty Report by Traackr
Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform.
October 23, 2019
How to
How Market-Level Insights Will Change the Way You Invest in Influencers
Traackr’s Influencer Market Benchmark (IMB) helps brands set smarter targets, tweak strategies & spot rising stars. 
October 16, 2019
Top Influencers
Dining with Data: An Interview with Food Influencer & Economist Weichen Yan
Weichen Yan shares her insight on how her background in economics has helped her thrive as a food influencer. 
September 25, 2019
Success stories
How Influencers & Audiences Drive Diversity in Fashion
Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies. 
September 16, 2019
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