Influencer Marketing Blog

The Enterprise Playbook for Creator Marketing at Scale

Discover how leading brands are transforming fragmented creator marketing into a scalable, performance-driven system.

By

Pierre-Loic Assayag

The Enterprise Playbook for Creator Marketing at Scale

Top US Social Platforms for Influencer Marketing

Discover the best social media platforms for influencer marketing in the US with insights from 2025 consumer data.

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Top US Social Platforms for Influencer Marketing

Potential TikTok Ban: What It Means for Creators and Influencer Marketing Programs

How the potential US TikTok ban could impact creators and influencer marketing programs.

By

Pierre-Loic Assayag

Potential TikTok Ban: What It Means for Creators and Influencer Marketing Programs

4 Tips for Successful Product Seeding with Bette Ann Fialkov

Follow these 4 expert tips for crafting an efficient and successful influencer product seeding program.

By

Stephanie Buecheler

4 Tips for Successful Product Seeding with Bette Ann Fialkov

How Herbitual Drives Authenticity and Sales with its Influencer Program

Herbitual has driven 50% of its sales from social media, largely thanks to its influencer program. Here’s the brand’s backstory and strategy.

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How Herbitual Drives Authenticity and Sales with its Influencer Program

4 Tips for Creating an Affiliate Influencer Program with Giovanna Rienzi

Advice from an expert on how to drive more sales with an affiliate influencer program.

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4 Tips for Creating an Affiliate Influencer Program with Giovanna Rienzi

Recent Posts

5 Strategies To Build Impactful Creator Partnerships: Insights From Top Influencers

5 Strategies To Build Impactful Creator Partnerships: Insights From Top Influencers

Gain expert insights from mega-influencers on how to build effective creator partnerships that fuel a high-performing influencer program.

By

April 15, 2025

Top Influencer Marketing Strategy Tips From L’Oréal, NYX Cosmetics and Neutrogena

Top Influencer Marketing Strategy Tips From L’Oréal, NYX Cosmetics and Neutrogena

Advice on how to enhance your influencer marketing strategy from marketing leaders at L’Oréal, NYX Cosmetics and Neutrogena.

By

Stephanie Buecheler

March 28, 2025

Top Networking Tips for Influencer Marketers

Influencer Marketing Careers

Top Networking Tips for Influencer Marketers

Level up your influencer marketing career with these top networking tips for influencer marketers.

By

Alaetra Chisholm

March 13, 2025

Rising and Top Travel Creators

Top Influencers

Rising and Top Travel Creators

Discover our list of the rising and top travel creators of 2025.

By

February 24, 2025

Top Black Owned and Founded Beauty Brands in Influencer Marketing

Success Stories

Top Black Owned and Founded Beauty Brands in Influencer Marketing

Discover some of the top black owned and founded beauty brands who "won" influencer marketing, according to influencer data (VIT).

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February 17, 2025

Preparing Your Influencer Strategy for the Potential TikTok Ban

Preparing Your Influencer Strategy for the Potential TikTok Ban

Learn how to future-proof your influencer marketing strategy in light of the potential TikTok ban.

By

January 16, 2025

CMO Strategy: 5 Golden Marketing Opportunities to Take Your Brand to the Next Level

Optimize your CMO strategy with five key opportunities to boost accountability, collaboration, and ROI in today's fast-paced market.

By

Pierre-Loic Assayag

January 14, 2025

Read the latest product news, trend analysis and influencer marketing strategies on the blog

Traackr News

Traackr's New Creator Lifecycle Feature Helps Brands Sustainably Scale Creator Communities

Traackr's New Creator Lifecycle Feature Helps Brands Sustainably Scale Creator Communities

Sustainably scale your creator community with top performers utilizing Traackr’s insights on your brand’s acquired, retained, and churned creators.

By

July 25, 2024

More Than Half of Marketers Don’t Track Creator Retention or Churn, Leaving Brand Loyalists on the Table, According to Traackr Study

Influencer Marketing Platform Traackr Launches Creator Lifecycle – New Insights on Creator Acquisition, Retention and Churn to Maximize Strongest Partnerships

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July 25, 2024

Snap x Traackr Partnership: Influencer Marketing for Gen Z and Beyond

Snap x Traackr Partnership: Influencer Marketing for Gen Z and Beyond

Discover how Snapchat and Traackr’s influencer marketing platform can help you reach Gen Z.

By

Pierre-Loic Assayag

February 13, 2024

Traackr Simplifies Influencer Product Seeding and Reduces Product Waste with New Shopify Integration

Traackr Simplifies Influencer Product Seeding and Reduces Product Waste with New Shopify Integration

A majority of brands waste valuable time and money on product seeding campaigns — learn how Traackr's new feature can help.

By

March 23, 2023

Traackr Named “Best Influencer Marketing Management Platform”

Traackr Named “Best Influencer Marketing Management Platform”

In the 5th annual MarTech Breakthrough Awards, Traackr is recognized internationally as the best influencer marketing management platform.

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August 11, 2022

Traackr Launches New Influencer Marketing Job Board to Help Brands Scale

Traackr Launches New Influencer Marketing Job Board to Help Brands Scale

Post your influencer marketing role on Traackr’s Influencer Marketing Job Board to be seen by top candidates.

By

Stephanie Buecheler

July 22, 2022

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How To

5 Strategies To Build Impactful Creator Partnerships: Insights From Top Influencers

5 Strategies To Build Impactful Creator Partnerships: Insights From Top Influencers

Gain expert insights from mega-influencers on how to build effective creator partnerships that fuel a high-performing influencer program.

By

April 15, 2025

Top Influencer Marketing Strategy Tips From L’Oréal, NYX Cosmetics and Neutrogena

Top Influencer Marketing Strategy Tips From L’Oréal, NYX Cosmetics and Neutrogena

Advice on how to enhance your influencer marketing strategy from marketing leaders at L’Oréal, NYX Cosmetics and Neutrogena.

By

Stephanie Buecheler

March 28, 2025

Preparing Your Influencer Strategy for the Potential TikTok Ban

Preparing Your Influencer Strategy for the Potential TikTok Ban

Learn how to future-proof your influencer marketing strategy in light of the potential TikTok ban.

By

January 16, 2025

CMO Strategy: 5 Golden Marketing Opportunities to Take Your Brand to the Next Level

Optimize your CMO strategy with five key opportunities to boost accountability, collaboration, and ROI in today's fast-paced market.

By

Pierre-Loic Assayag

January 14, 2025

Top Tips for Efficient Creator Partnerships

Top Tips for Efficient Creator Partnerships

Maximize your influencer marketing ROI with these creator partnership tips from LVMH.

By

Stephanie Buecheler

November 14, 2024

Influencer Marketing Campaign Template & Guide

Influencer Marketing Campaign Template & Guide

Master influencer marketing with our comprehensive campaign template and actionable reporting tips.

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November 10, 2024

IMPACT: Building Strong Creator Partnerships With L’Oréal UK

IMPACT: Building Strong Creator Partnerships With L’Oréal UK

Explore L’Oréal UK’s approach to creator partnerships and learn how to enhance your marketing strategy.

By

Stephanie Buecheler

October 11, 2024

How to Find New Creator Partners: Build Awareness with Product Seeding

How to Find New Creator Partners: Build Awareness with Product Seeding

3 tips from L’Oréal Luxe and mega content creator on using influencer product seeding to find new creator partners that drive true impact for your brand.

By

Stephanie Buecheler

October 9, 2024

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