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Featured

Trend Lightly: What Happens Without Meaningful Diversity

In this issue of Trend Lightly, Danielle Prescod shares her perspective on how brands can & should avoid implementing disingenuous diversity initiatives.

Danielle Prescod
How to
Success stories
Top Influencers
Trending at Traackr

Most recent

Trending at Traackr
Top 10 Marketing Podcasts of 2020
As podcasts continue to grow in popularity and numbers, they are proving to be a great option not only for entertainment, but for professional development.
February 11, 2020
Success stories
NFL Teams Are Winning Influencer Marketing
With the Super Bowl now in the past and pre-season approaching, it's time to reflect on the NFL's influencer marketing efforts from this past season.
February 3, 2020
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

Trending at Traackr
Why Identifying Gaming Influencers Requires a Different Approach
Popular gamers are on the rise and starting to rival influencer counterparts in other sectors in terms of their power and influence.
January 15, 2020
Trending at Traackr
Traackr’s Top 19 of 2019
Last year our customers managed more than a thousand campaigns, vetting hundreds of thousands of profiles and activating influencers in 43 countries.
January 7, 2020
Trending at Traackr
The Biggest Influencer Fails of 2019
From scamstagrammers to photoshop-fails, we're breaking down the most jaw-dropping, disgraceful and just plain confusing influencer moments of the year.
December 17, 2019
Trending at Traackr
The Anatomy of a Loop Giveaway
Lately, a divisive topic in the influencer-world has been the ethics of Instagram Loop Giveaways.
December 5, 2019
How to
FTC Updated Influencer Guidelines: What Do They Mean For Influencer Marketing?
Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure.
December 3, 2019
Success stories
Winning the Hearts of the Coveted Mid-Tier Influencers
Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.
November 6, 2019
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