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Traackr IRM provides brand managers the insights and structure required for best-in-class global influencer strategies.
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Traackr IRM for agencies provides access to a massive database of influencers that grows everyday and comprehensive reporting to deliver insights to clients.
IMB​: INFLUENCER MARKET BENCHMARK
IMB by Traackr is the global standard for transparent measurement of the impact of influencer strategies and the attention your brand earns in your market.
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Data to the Rescue: Rebooting Influencer Marketing

Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing.

Pierre-Loic Assayag
Data to the Rescue: Rebooting Influencer Marketing
How to
Success stories
Top Influencers
Trending at Traackr

Most recent

ReMeet Traackr: Introducing our new brand identity
Trending at Traackr
ReMeet Traackr: Introducing our new brand identity
Traackr introduces the new purpose-driven brand identity as we approach our 10th year in business. Discover our new logo and the top reasons for the refresh.
May 31, 2019
Data to the Rescue: Rebooting Influencer Marketing
Trending at Traackr
Data to the Rescue: Rebooting Influencer Marketing
Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing.
May 16, 2019
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

Top Influencers
Partners in Love, Life and Libations: The Team Behind LeCocktailConnoisseur Talks Influencer Marketing
One of the most influential cocktail experts explains how beverage brands can succeed in influencer marketing by working collaboratively with influencers.
May 2, 2019
Trending at Traackr
Influencer Marketing Awards 2019: Traackr Recognized for Outstanding Influencer Discovery, Campaign Planning and Management
Traackr has been awarded 2 gold awards at IMA19. Read why the judges named Traackr the best influencer discovery and best campaign planning and management tools
April 2, 2019
Top Influencers
10 Interesting Beverage Influencers to Follow
Read this article to discover 10 beverage influencer profiles to follow for their great content, high engagement rates or large, engaged audiences.
March 26, 2019
Trending at Traackr
State of Influence: Influencer Marketing Trends in Gaming
Discover the key gaming trends and influential gamers and get insights to power your influencer marketing programs.
February 28, 2019
Top Influencers
[VIDEO] Joel Backaler Unleashes His Influencer Marketing Knowledge
We sat down with Joel Backaler to talk about IM best practices and why it has to be considered as a global asset for your business
February 14, 2019
How to
6 Influencer Marketing Reports for Optimizing Performance
These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns.
February 7, 2019
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