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Matters of Influence

Where bold marketers seek out trending news in influencer marketing.

The Matters of Influence Newsletter offers a freshly curated collection of relevant resources and news articles designed to help marketers elevate their influencer marketing program. By signing up, you’ll receive this custom content delivered monthly, right to your inbox.

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Internet Culture

4 Influencer Marketing Learnings from Hailey Bieber's Viral Trends

Find out what influencer marketing practitioners can learn from Hailey Bieber’s (seemingly) endless parade of viral trends.

Internet Culture

Hot take: AI Might Scale Your Influencer Program, But Damage Trust

Chat GPT 3 proved that AI is getting more prevalent and operable. Here’s the pros and cons it could have for your influencer program.

Top Influencers

How Much Do Rising and Top Influencers Make?

How much do rising and top influencers make? Our report shares exclusive survey data from US creators.