The Data-Driven Influencer Marketing
Platform

Traackr is the system of record for data-driven influencer marketing. Run your influencer marketing programs at scale with the most in-depth intelligence and tools to help you work smarter, not harder.

Traackr is trusted by more executives than any other influencer marketing platform and has helped hundreds of brands improve the efficiency of their influencer spend by 70% or more.

2022 Best Influencer Marketing Management Platform

The System of Record for Data-Driven Influencer Marketing

Traackr supports every team that works with influencers and creators

How it works

Win the hearts & minds of influencers and their audiences

Manage organic & gifting campaigns

Find partners, collect addresses and product preferences, share briefs, monitor posts, and create reports for each campaign. Build groups outside of campaigns for ongoing gifting and squad initiatives.

Run affiliate & paid programs

Manage links, define attribution models, track conversions, and pay commissions. For paid collabs, predict performance, get fee recommendations, track deliverables, and report on impact.

Discover & vet influencers of all types

Search for creators by platform, content, audience demographics, and predicted performance. Get lists of recommended influencers based on your product, category, and brand.

Grow your program with data & workflows that support your ambitions

Establish coordination & visibility

Track your relationships with influencers. Coordinate across teams with notes, tasks, and custom data. Avoid doubling up on outreach. Work well with your agencies. Share campaign results with PowerPoint exports.

Ensure governance & compliance

Monitor for brand safety, set up approval workflows, track communications, and ensure compliance with internal guidelines and regulations.

Optimize investments

Negotiate influencer compensation with suggested fees based on past performance. Track budget by influencer, campaign, and program. Understand which partnerships are performing the best.

Make strategic decisions & outsmart your competition

Standardize measurement

Measure influencer programs with a unified set of KPIs for reach, engagement, and sales. Track impressions, engagements, views, clicks, conversions, and more. Use Traackr’s Brand Vitality Score (VIT) for executive-level reporting.

Benchmark performance

Get a true market-level ranking for your brand and competitors. See how your brand performs within influencer content in your market. Understand what strategies can get you to the next level.

Gain competitive intelligence

Understand your competitors’ strategies and performance including which influencers they work with and which content performs the best.

Influencer marketing is integral to full funnel consumer engagement in beauty. Traackr allows us to strategize beauty influencer marketing with critical data & insights.