Win the hearts & minds of influencers and their audiences
Manage organic & gifting campaigns
Find partners, collect addresses and product preferences, share briefs, monitor posts, and create reports for each campaign. Build groups outside of campaigns for ongoing gifting and squad initiatives.
Run affiliate & paid programs
Manage links, define attribution models, track conversions, and pay commissions. For paid collabs, predict performance, get fee recommendations, track deliverables, and report on impact.
Discover & vet influencers of all types
Search for creators by platform, content, audience demographics, and predicted performance. Get lists of recommended influencers based on your product, category, and brand.
Grow your program with data & workflows that support your ambitions
Establish coordination & visibility
Track your relationships with influencers. Coordinate across teams with notes, tasks, and custom data. Avoid doubling up on outreach. Work well with your agencies. Share campaign results with PowerPoint exports.
Ensure governance & compliance
Monitor for brand safety, set up approval workflows, track communications, and ensure compliance with internal guidelines and regulations.
Negotiate influencer compensation with suggested fees based on past performance. Track budget by influencer, campaign, and program. Understand which partnerships are performing the best.
Make strategic decisions & outsmart your competition
Measure influencer programs with a unified set of KPIs for reach, engagement, and sales. Track impressions, engagements, views, clicks, conversions, and more. Use Traackr’s Brand Vitality Score (VIT) for executive-level reporting.
Get a true market-level ranking for your brand and competitors. See how your brand performs within influencer content in your market. Understand what strategies can get you to the next level.
Gain competitive intelligence
Understand your competitors’ strategies and performance including which influencers they work with and which content performs the best.
Influencer marketing is integral to full funnel consumer engagement in beauty. Traackr allows us to strategize beauty influencer marketing with critical data & insights.