Optimize

Guide smarter investments.

Realize the full potential of your creator marketing strategy by knowing  what works and where to improve.

The world's leading brands choose Traackr to:

Track and tweak campaigns in real time

Surface valuable signals as your campaigns unfold to drive stronger business results.

Get crystal-clear insights into performance to optimize with confidence.

Analyze impact across content, platforms, creators, and markets, with a clear split between organic and paid activations.
Understand what drives impact with insights into video view rates, engagement rates, VIT, and organic vs paid engagements.
Gain the confidence to shift and increase budget allocations supported by data-driven spend insights.

A performance metric that provides a clear, actionable way to measure and improve creator marketing performance.

Developed by Traackr’s Data Science team, VIT helps marketers:

Understand what drives performance by combining visibility, engagement, and trust into one score.
Identify the levers that will have the biggest impact so you can adjust your strategy with confidence.
Benchmark and optimize your creator program to achieve better results over time.

Compare performance against competitors to uncover every opportunity to increase impact.

Know where you lead, where you lag, and how to improve by benchmarking your brand against competitors.
Surface new opportunities by comparing results from different programs in one dashboard.
Avoid wasted spend by spotting the most cost-effective creators and content across campaigns.