Top Beauty Influencers to Watch in 2025

The impact that influencers and creators can provide for brand partners is continually evolving.

Traackr’s 2025 Influencer Marketing IMPACT report found that…

• 53% of consumers look to influencers for product recommendations
• 58% of consumers said they’re at least somewhat likely to purchase a product from a brand that is owned by a social media influencer that they follow
• 61% of consumers say they would try a different social platform because of an influencer (an 8% increase from last year’s IMPACT report)

Yes, influencers can impact sales, but they can also impact where and how your brand is engaging with your audience. 

So which influencers should you be keeping your eye on for 2025? We compiled a list of the top beauty influencers who drove the most VIT across 4 beauty categories -  Makeup & Cosmetics, Skincare, Hair Care, and Fragrance - in the US, UK and France for 2024. 

Discover the top beauty influencers of 2024 in the US, ranked by the Brand Vitality Score (VIT).

P.S. We also created a list of the top-performing fashion creators in 2024, ranked by VIT. Check it out here. 

P.P.S Join Traackr on Tuesday, February 4th, to hear from the top-performing brands and creators (like Dr. Muneeb Shah!) in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 US Beauty Creators By VIT in 2024

Top 25 US Makeup Creators in 2024

1. Ariana Grande @arianagrande: 510K VIT
2. Kylie Jenner @kyliejenner: 486K VIT
3. Kim Kardashian @kimkardashian: 423K VIT
4. Selena Gomez @selenagomez: 232K VIT
5. Jennifer Lopez @jlo: 232K VIT
6. Mario Dedivanovic @makeupbymario: 177K VIT
7. Jeffree Star @jeffreestar: 136K VIT
8. Mikayla Nogueira @mikaylajmakeup: 81.8K VIT
9. Millie Bobby Brown @milliebobbybrown: 72.1K VIT
10. Shima Katouzian @herosheemaz: 71.1K VIT
11. Amber Roe @worldofcolorx: 70.1K VIT
12. Alexis Androulakis @thelipsticklesbians: 61.6K VIT
13. Anthony Claxton @krewkutz: 59.4K VIT
14. Halsey @iamhalsey: 58.7K VIT
15. Rihanna @badgalriri: 58.3K VIT
16. Lexy @getlexxified: 57.5K VIT
17. Lindsey Rowley @linsmakeuplooks: 57.2K VIT
18. Golloria @golloria: 56.7K VIT
19. Hasime Kukaj @thebeautyradar: 55.4K VIT
20. Arlene Méndez @makeupbychinaa: 52.6K VIT
21. Miley Cyrus @mileycyrus: 51.2 VIT
22. Lina Noory @linanoory: 49.2K VIT
23. Monica Ravichandran @glow_bymonica: 48.0K VIT
24. Mina Zibayi @minazibayibeauty: 46.1K VIT
25. Sarah Haidar @heluviee: 45.0K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 US Skincare Creators in 2024

1. Kylie Jenner @kyliejenner: 99.5K VIT
2. Paris Hilton @parishilton: 77.7K VIT
3. Milky Dew @milkydew_: 75.2K VIT
4. Katie Manetta Davis @katiesnails_: 73.7K VIT
5. Christi Rose @lifewithchristirose: 73.6K VIT
6. Hailey Bieber @haileybieber: 59.6K VIT
7. Rihanna @badgalriri: 57.2K VIT
8. Dr. Muneeb Shah @doctorly: 50.7K VIT
9. Katie Fang @Katiefangg: 49.5K VIT
10. Victoria Louie @dewylouie: 40.0K VIT
11. Kriss Leos @kriss.esme: 36.8K VIT
12. Sylvia Geng @sylvia.geng: 34.2K VIT
13. Dr. Daniel Sugai @danielsugaimd: 33.0K VIT
14. Dr. Caroline Robinson: @crobinsonmd: 29.0K VIT
15. Chrisiti Fritz @christi_fritz: 28.3K VIT
16. Aylen Park @aylenpark: 27.4K VIT
17. Mariale Marrero @mariale: 27.4K VIT
18. Shima Katouzian @herosheemaz: 27.1K VIT
19. Amber Roe @worldofcolorx: 26.4K VIT
20. Charli D'Amelio @charlidamelio: 25.2K VIT
21. Lily @_lilyis: 24.8K VIT
22. Allie Ross @_allieross_: 24.4K VIT
23. Dr Luke Maxfield @dr.ljmaxfield: 23.5K VIT
24. Lindsey Jacobson @lindsey_teaches: 23.2K VIT
25. Dr. Dustin Portela @drdustinportela: 22.4K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 US Hair Care Creators in 2024

1. Beyonce @beyonce: 122K VIT
2. Tessa Peay @tessapeay: 76.3K VIT
3. Anthony Claxton @krewkutz: 64.0K VIT
4. Kendall Jenner @kendalljenner: 52.9K VIT
5. Taraji P. Henson @tarajiphenson: 39.5K VIT
6. Sharon Spellman @sharon.simplyinsane: 35.3K VIT
7. Abigail Lin @abigaillinnn: 34.5K VIT
8. Gilad Goldstein @myguiltycrown: 31.8K VIT
9. Lucy Seitz @lucyseitzhair: 31.3K VIT
10. Amela Glavatovic @hairbyamela: 27.8K VIT
11. Addie McCracken @addie_mccracken123: 23.9K VIT
12. Alfredo Lewis @alfredo_lewis: 20.4K VIT
13. Geena Hunt @geena.hunt: 20.3K VIT
14. Guy Tang @guy_tang: 19.6K VIT
15. Brad Gesimondo @brandmondonyc: 16.8K VIT
16. Lazhane Hightower @hairbynay: 24716.7K VIT
17. Emily Chen @emchenhair: 15.7K VIT
18. Anna Kai @maybeboth: 15.7K VIT
19. Abbey Yung @abbeyyung: 15.3K VIT
20. Leslie Catherine @itslesliecatherine: 15.0K VIT
21. Patricia Nikole @paintedhair: 14.4K VIT
22. Nara Aziza Smith @naraaziza: 14.2K VIT
23. Lindsey Jacobson @lindsey_teaches: 13.7K VIT
24. Alejandro Lopez @artistic.aestheticss: 13.3K VIT
25. Valentina Bilintina@bilintinamakeup: 13.2K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 US Fragrance Creators in 2024

1. Kylie Jenner @kyliejenner: 82.6K VIT
2. Bella Hadid @bellahadid: 68.9K VIT
3. Jeremy Fragrance @jeremyfragrance: 54.3K VIT
4. Lina Noory @linanoory: 46.3K VIT
5. Ariana Grande @arianagrande: 37.2K VIT
6. Lexy @getlexxified: 29.6K VIT
7. Paul Fino @paulreactss: 27.7K VIT
8. Miley Cyrus @mileycyrus: 22.5K VIT
9. Taylor Jones @tjcalligraphy: 19.5K VIT
10. Noel Thomas @thenoelthomas: 16.2K VIT
11. Taylor Timinskas @taylortiminskas: 14.3K VIT
12. Rihanna @badgalriri: 13.3K VIT
13. Hyunjin @hynjinnnn: 13.2K VIT
14. Yummie @yummiee: 10.9K VIT
15. Alyson Rose @alyrosemua: 10.8K VIT
16. Sofya @_leaveitblank: 10.2K VIT
17. Allie Ross @_allieross_: 9.6K VIT
18. Fragrance Knowledge @fragrancekowledge: 9.4K VIT
19. Lea Felicitas @laemekiia: 8.9K VIT
20. Selena Rosas @lenalolitaa: 8.8K VIT
21. Jackie Asamoah @jackieaina: 8.7K VIT
22. Alanna Panday @alannapanday: 8.3K VIT
23. Lovey Buns @loveybuns_: 7.9K VIT
24. Michael Evans Behling @michaelb05: 7.8K VIT
25. Finny B Fragrances @fbfragrances: 7.8K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 UK Beauty Creators By VIT in 2024

Top 25 UK Makeup Creators in 2024

1. Lena Bagrowska @lenkalul: 89.1K VIT
2. Chloe Minto @_cloebeauty: 56.1K VIT
3. Anniie Arif @anniiearif: 49.1K VIT
4. Naomi Mizrahi @naomimizrahi: 48.4K VIT
5. Victoria Beckham @victoriabeckham: 48.3K VIT
6. Melis Ekrem @melisekrem: 45.9K VIT
7. Danielle Marcan @daniellemarcan: 45.1K VIT
8. Dua Lipa @dualipa: 36.5K VIT
9. Janelle Zharmenova @janellezharmenova: 26.5K VIT
10. Paige Devonport @bakeandglow: 25.2K VIT
11. Slaviana Pav @slavianaglow: 25.1K VIT
12. Maxine Adams @urfavasian__: 24.4K VIT
13. Sandy Cheung @fromsandyxo: 24.0K VIT
14. Marina Oliveira @marinanalha: 21.2K VIT
15. Jacinta Spencer @jacintaspencer: 21.1K VIT
16. Alice King @alicekingmakeup: 21.1K VIT
17. Millie Leer @millieleer: 20.5K VIT
18. Amber Hancock @amberjhnails: 19.6K VIT
19. Chantelle Fenwick @chantellefen: 19.1K VIT
20. Alia @alia.sam: 18.7K VIT
21. Aysha Begum @_ayshabegum_: 18.5K VIT
22. Adrianna Kalisz @helloadri: 18.2K VIT
23. Rebecca Scarrott @__bexbeauty__: 18.0K VIT
24. Sydney Purl @sydneypurl: 17.9K VIT
25. Leanne Page @leanne_page_: 17.8K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 UK Skincare Creators in 2024

1. Matt Randon @mattrandon: 37.7K VIT
2. Olivia Yang @olafflee: 36.7K VIT
3. Leanne Page @leanne_page_: 30.7K VIT
4. Victoria Beckham @victoriabeckham: 23.8K VIT
5. Laila Paul @lailapaul7: 18.3K VIT
6. Shakeel Murtaza @shakeel.murtaza: 17.9K VIT
7. Anna Sheri @annasbeautyworld_: 17.5K VIT
8. Elle Edwards @livefitelle: 16.5K VIT
9. Madeline Argy @madelineargy: 15.8K VIT
10. Naomi Mizrahi @naomimizrahi: 15.6K VIT
11. Natalie O'Neill @natalieoneilllll: 13.1K VIT
12. Elle Mcnamara @bambidoesbeauty: 13.0K VIT
13. Lucy Heaton @beaheaton: 12.8K VIT
14. Aysha Begum @_ayshabegum_: 12.5K VIT
15. Rikki Sandhu @rikki: 12.4K VIT
16. Andrew Donaldson-Wheatcroft @andrewwheatcroft: 11.6K VIT
17. Slaviana Pav @slavianaglow: 11.3K VIT
18. Ronnibears @ronnibears: 10.6K VIT
19. Dr. Aamna Adel @dermatologist_adel: 10.4K VIT
20. The Divine Tarot @thedivinetarot: 10.2K VIT
21. Anniie Arif @anniiearif: 10.0K VIT
22. Ling KT @ling.kt: 9.9K VIT
23. Klaudia Silakowska @klaudiasilakowska: 9.8K VIT
24. Aaron Francis @aaronfranciis: 9.2K VIT
25. Charlotte Gamage @skinbylottie: 8.5K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 UK Hair Care Creators in 2024

1. Minnie Faye Rayment @minniefr: 24.0K VIT
2. Anna Sheri @annasbeautyworld_: 16.3K VIT
3. Olivia Yang @olafflee: 15.9K VIT
4. Naomi Clarke @naomibouncyblows: 13.7K VIT
5. Sophie Marie @sophiemariecurly: 13.5K VIT
6. Carrie Muir @goodlifecarrie: 12.7K VIT
7. Molly Beth @mollysringlets: 12.0K VIT
8. Alisha Kaur @alishhaaa__: 11.4K VIT
9. James Edward @james____edward: 11.3K VIT
10. Shakeel Murtaza @shakeel.murtaza: 11.1K VIT
11. Keisha Kira @curlswithkeish: 11.0K VIT
12. Richard James @cyrl_cymru: 10.2K VIT
13. Nuala Morey @nualamoreysalon: 10.2K VIT
14. Cal Newsome @cal_newsome: 9.7K VIT
15. Sarah Brawley @sarahbrawleyhair: 9.3K VIT
16. Sophie Hannah @sophiehannah: 9.3K VIT
17. James Earnshaw @jhair_stylist: 9.2K VIT
18. Lucy Heaton @beaheaton: 8.7K VIT
19. Anisa Sojka @anisasojka: 8.6K VIT
20. Ashleigh @makeupbyash.x: 8.1K VIT
21. Courtney Paige @courtneypaige_hairology: 7.7K VIT
22. Mariam Musa @itsmariammusa: 7.5K VIT
23. Lucy Jane @lucyy.jd: 7.1K VIT
24. Daisy Goord @daisy_goord: 7.1K VIT
25. Holly Carr @itshollylc: 7.1K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 UK Fragrance Creators in 2024

1. David Beckham @davidbeckham: 8.3K VIT
2. Olivia Yang @olafflee: 7.1K VIT
3. Clemence Pellé @clemenceccfragrance: 5.9K VIT
4. Anniie Arif @anniiearif: 5.4K VIT
5. Valerie @embracingfifty: 4.9K VIT
6. Jurys Fragrance @jurysfragrance: 4.8K VIT
7. Annabrelle Hoy @annabellehoy: 4.4K VIT
8. Ava Black @avablack: 3.8K VIT
9. Daniel Miller @danielmillar_: 3.8K VIT
10. Omar @schoolofscent: 3.8K VIT
11. Reuben Larkin @reubenlarkin: 3.6K VIT
12. Dua Lipa @dualipa: 3.5K VIT
13. Janelle Zharmenova @janellezharmenova: 3.5K VIT
14. Robin James @manforhimself: 3.5K VIT
15. Sophie Knight @sophielouisesdiary: 3.4K VIT
16. Kit Price @kit.price: 3.3K VIT
17. Lily Collins @lilyjcollins: 3.3K VIT
18. Minnie Faye Rayment @minniefr: 3.2K VIT
19. James Edward @james____edward: 3.2K VIT
20. Nadia Anya @nadiaanya__: 3.2K VIT
21. Marie Ferraby @beauty.skin.and.me: 3.0K VIT
22. Mathilde Mellor @mathildemellor: 2.9K VIT
23. Amelia Liana @amelialiana: 2.8K VIT
24. Janet Amrani @janet_amrani: 2.8K VIT
25. Leonie Hanne @leoniehanne: 2.8K VIT 

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 FR Beauty Creators By VIT in 2024

Top 25 FR Makeup Creators in 2024

1. Mahshid Shirazi @mahshidbeautyblog: 61.5K VIT
2. Shen @wijdvne: 44.1K VIT
3. Noémie @noemiemakeuptouch: 29.9K VIT
4. ESRA @lilyslilah: 29.5K VIT
5. Assia @assiapss: 28.6K VIT
6. Cristelle Ballet @frenchtouchofmakeup: 24.0K VIT
7. Sanaa El Mahalli @sananas2106: 20.8K VIT
8. Richard @richaard2609: 18.1K VIT
9. Nur Gedik @nurr.gedikk: 17.9K VIT
10. Franck Colacicco @ungarconstupide: 17.3K VIT
11. Anna @disruptive_beaute: 17.0K VIT
12. Anissa Cheguettine @ans_makeup_: 16.3K VIT
13. Nour Benh @nour.benh: 15.6K VIT
14. Pom @muapompot: 14.3K VIT
15. Saïda Boubellal @mmb_makemebeautiful: 14.2K VIT
16. Chryssa Handis @imhrisa: 13.1K VIT
17. Caroline de beaufort @carxmakeup: 10.7K VIT
18. Océ @ocedptt: 10.7K VIT
19. Anais Braye @sianamakeup06: 10.6K VIT
20. Fabian @fabiancrfx: 10.5K VIT
21. Sapho @sapho_med: 10.3K VIT
22. Lena Mahfouf @lenamahfouf: 10.3K VIT
23. Theline @butterfly4u: 10.2K VIT
24. Poopi Blh @poopiblh: 8.4K VIT
25. Lara Cosima @laracosima_: 7.9K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 FR Skincare Creators in 2024

1. Mryiam Ben Souilem @myssyjym: 17.6K VIT
2. Tony Gerard @tonybouge: 15.9K VIT
3. Samy @skincarebysamy: 14.3K VIT
4. Sanaa El Mahalli @sananas2106: 12.3K VIT
5. Charlotte Vidal @charlotte.vidl: 12.2K VIT
6. Anna @disruptive_beaute: 11.3K VIT
7. Lucie Rose @roseelucyy: 8.8K VIT
8. Andréa Barbet @m.o.n.a.j: 8.5K VIT
9. Nastassia Karavai @_nastblog: 8.4K VIT
10. Sharleyne @beautyhelseskin: 8.2K VIT
11. Poopi Blh @poopiblh: 7.9K VIT
12. Richard @richaard2609: 7.9K VIT
13. Nico Capone @nicocapone.comedy: 7.9K VIT
14. Lena Mahfouf @lenamahfouf: 7.9K VIT
15. Amoudax @amoudax: 7.6K VIT
16. Océ @ocedptt: 7.3K VIT
17. Madeline @madelinebcl: 7.0K VIT
18. Solène @yeux.ebenes: 6.9K VIT
19. Elie Fy @elie.fy: 6.8K VIT
20. Louis @skincarebylouisoff: 6.6K VIT
21. Seda @sedaa.eks: 6.5K VIT
22. Cristelle Ballet @frenchtouchofmakeup: 6.2K VIT
23. Noémie @noemiemakeuptouch: 5.9K VIT
24. Lily @lilyyy.nl: 5.9K VIT
25. Isabeau De La Tour @isabeau.delatour: 5.9K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 FR Hair Care Creators in 2024

1. Romain Bergamaschi @romain.berg_: 37.5K VIT
2. Rebecca @rbk._: 19.7K VIT
3. Shyness @shynessl.hair: 13.2K VIT
4. Melissande Guer @meiilyssande: 9.4K VIT
5. Kenza Bel Kenadil @kenzablkn: 8.4K VIT
6. Douross_tv @douross_: 7.4K VIT
7. Jules @kingjuleshourcade: 6.7K VIT
8. Anna @disruptive_beaute: 6.4K VIT
9. Ambre Lemoine Belmont @ambre_lmb: 5.7K VIT
10. Léanne @leanvndt: l5.2K VIT
11. Payly Bottalla @paylyna: 5.2K VIT
12. Michael Augusto @michaelaugustok: 5.1K VIT
13. Paola Locatelli @paolalct: 5.0K VIT
14. Isabeau De La Tour @isabeau.delatour: 4.5K VIT
15. Poopi Blh @poopiblh: 4.4K VIT
16. Sarah Pereira @saraah_prr: 4.4K VIT
17. Marine @rebellecurl: 4.3K VIT
18. Nour Benh @nour.benh: 4.3K VIT
19. Nastassia Karavai @_nastblog: 4.1K VIT
20. Sanaa El Mahalli @sananas2106: 4.0K VIT
21. Ludivine Lakhal @luluuuberluu: 4.0K VIT
22. Amandine Petit @amandinepetitoff: 3.9K VIT
23. Julie Beunier @julieebnr: 3.8K VIT
24. Ninon Rambaud @ninonrambaud: 3.8K VIT
25. Kim Charlery @kim.charlery: 3.7K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 FR Fragrance Creators in 2024

1. Nelson Tiberghien @young_emperors: 7.0K VIT
2. Max Vnoutchkov @perfumeofmax: 6.3K VIT
3. Lena Mahfouf @lenamahfouf: 6.0K VIT
4. Mina @mina__sweet__life: 4.5K VIT
5. Mia Fall @socharmante: 4.3K VIT
6. Noémie @noemiemakeuptouch: 3.6K VIT
7. Sanaa El Maahalli @sananas210: 63.5K VIT
8. Fabian @fabiancrfx: 3.2K VIT
9. Johan Papz @johanpapz: 2.4K VIT
10. Cristelle Ballet @frenchtouchofmakeup: 2.4K VIT
11. Anna @disruptive_beaute: 2.2K VIT
12. Louann Poyet @louannpoy: 2.0K
13. Sarah Bdi @sarah.bdii: 1.7K VIT
14. Roxane Tardy @roxane.tardy: 1.7K VIT
15. Matteo Sinet @sinetmatteo: 1.7K VIT
16. Carla Ginola @carla_ginola: 1.6K VIT
17. Sally @sally: 1.6K VIT
18. Selma Fahim @riccifamily_: 1.6K VIT
19. Layanne Bch @layanne.bch: 1.5K VIT
20. Jade Distinguin @jade_distinguinn: 1.5K VIT
21. Soolking @soolkingofficiel: 1.5K VIT
22. Eduardo Celmi Camavinga @camavinga: 1.5K VIT
23. Claudia @cestclau: 1.4K VIT
24. Denicheuse @dnicheuse: 1.4K VIT
25. Maya Borsali @mayadorable: 1.4K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

The Methodology for Finding Top Beauty Influencers

This report was created by Traackr, the influencer marketing platform for performance-driven marketers. Built to handle the most complex programs, yet nimble enough for small teams that need to do it all. For the purpose of this “top beauty influencers”  study, we evaluated 157K influencers located in the United States, 44k influencers located in the United Kingdom, and 20k influencers located in France who mentioned beauty products in the makeup, skincare, hair care, and fragrance industries. Influencers of all tiers (nano, micro, mid, mega, and VIP) were included. 

We analyzed the content produced and shared by these influencers from January 2024 - November 2024. 

What is the Brand Vitality Score (VIT)?

Traackr’s proprietary metric helps you understand how content mentioning your brand performs, taking into account visibility, impact, and brand trust. You can learn how VIT is calculated in this whitepaper. 

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Simple. By aggregating multiple data points into one, VIT provides a single metric for success that can be used to benchmark and track trends.

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Transparent. The VIT methodology is easy to understand and highly actionable in uncovering where to invest to drive impact.

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Meaningful. VIT is based on known brand levers and has been optimized through machine learning to correlate with business metrics at the brand level.

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You can learn more about VIT here.

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