Bella Clark and Thuy Le: To Be Authentic or To Send a Birkin?

Do brands need to buy creators’ love? 

While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and relational. 

On this episode of the Fast Traack, Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, discuss the importance of authentic connection when it comes to brand and creator relationships. 

Do brands need to buy creators's love? Do you think you could actually earn loyalty by sending a creator a free Birkin?

While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and impactful.

During the conversation, Bella and Thuy also share:

• Their twists and turns in navigating the creator economy 
• What “authenticity” really means in a buzzword-filled world
• Their predictions for the future of the industry 

“PSA to all the creators out there – if you want to work with a brand, authentically use the products in your content. Trust me, every brand is watching and listening. When we see that you really like our product, we want to open up a conversation and start the relationship. Brands need authenticity, so we really want to work with creators that resonate with our brand.”  - Bella Clark, Head of Influencer and Partnerships at Lipton

“Nowdays, I go to brand events because of the people behind the brand. I find myself wanting to show up and support them because they’ve invested in me. I really value building the relationship with a brand. That connection is what fuels my content.” - Thuy Le, Content Creator @xthuyle