Meet abigail
Your AI creator marketing
strategist
Abigail is the first AI-native creator marketing solution built for the enterprise.
Encoded with 15
years of expert
decision-making
She's built on more than a decade of strategic pattern recognition our team has developed working alongside the world's top brands.
Abigail surfaced exactly what was driving performance in our campaigns, almost instantly."
In one campaign, she revealed that just three creators drove the majority of our impact because their content showed the product as part of a real routine. She recommended moving away from static product shots and generic calls to action, and focusing more on how people actually use the product and the results they're seeing. That helped us make smarter amplification decisions and better brief creators for our next campaign.”
Abigail works across the entire campaign lifecycle
Agentic creator discovery
Describe your campaign in plain language, and Abigail returns a ranked creator shortlist with the reasoning behind every name.
- Start from a rough idea or upload your brief to find your perfect match
- See the why behind every creator recommendation.
- Change your mind? Abigail makes adjustments without starting from scratch.
Multimodal content analysis
Know what really resonated with your audience with Abigail’s deeper content insights.
- Abigail reads creator campaign content across text, metadata, audio, visual and context signals.
- Understand how creators actually talk about your brand, products, and competitors.
- Abigail sifts through each post to ensure it belongs in your campaign.
AI-powered campaign reporting
Receive an intelligent summary every day your campaign runs of what's working, what's not, and what to do about it while there's still time.
- Recommendations you can act on while the campaign is live.
- A final strategic summary that explains what happened and why.
- Forward-looking calls on formats, themes, creator tiers and platforms, so the next brief starts sharper than the last one.
Intelligence API
Campaign data delivered into the systems your team already works in. No exports or offline workarounds.
- Enterprise-ready intelligence, wherever your teams needs it.
- Easily bring your creator data into existing workflows, tools and decision systems.
Built for the global enterprise
Abigail sits on infrastructure the world's largest brands already run on.
Results with reasoning you can defend
Abigail gives you recommendations you can explain, defend and act on. Every insight comes with the reasoning behind it, so you can bring AI-powered decisions to leadership with confidence.
The deepest creator data & expertise in the category
Abigail draws from Traackr's global dataset of 16M+ creators, and the accumulated intelligence of the industry’s best practitioners.
Global view connected to your systems
Abigail draws from Traackr's global dataset of 16M+ creators, and the accumulated intelligence of the industry’s best practitioners.
See how Abigail can support your creator program
FAQ
The difference is the intelligence behind the AI. Abigail brings together Traackr's creator data with more than a decade of strategic experience from our Professional Services team working with global brands. We've taken the way experienced strategists approach creator marketing, including what they look for, which signals they weigh, how they evaluate creators, which KPIs they track to optimize campaign performance, and how they get from a question to a recommendation, and built that thinking into the product.
The important distinction is what the AI is being asked to do. Abigail is designed as a strategist. She moves from intelligence to a recommendation, and she makes the reasoning behind that recommendation visible.
Our focus is on building an intelligence layer that understands the context of a marketer's question, works across Traackr's creator intelligence, and helps determine what action makes sense next.
Abigail uses a traditional large language model with access to Traackr’s proprietary creator intelligence and the strategic frameworks and decision-making patterns developed by our Professional Services team. That includes things like creator performance history, content quality, audience composition, brand-fit signals, and the ways our strategists approach creator discovery and evaluation.
Abigail is not trained on confidential customer data. She can access the data a user is authorized to see within their Traackr account, but that information is not being used in the underlying model.
Early beta results show that Abigail is helping teams make creator discovery and campaign analysis faster and more effective:
- 90% of creators sourced by Abigail were approved by the customer teams, compared with roughly 60% through their previous process.
- Beta users saved approximately 75% of the time they previously spent on manual creator search.
- 100% of beta users said Abigail’s AI-generated creator summaries saved them time, with reported time savings ranging from 30 minutes to several hours.