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Resource Center

From influencer marketing basics to advanced strategies, Traackr's How To's will help marketers create effective influencer marketing programs.

Podcasts

S4E8

SXSW 2025: How Pay Transparency Can Professionalize the Creator Economy

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S4E7

Chantal Rochelle, Jazmine Robinson & Loren Lott: Strive for Friendships Not Virality

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Events

August 26, 2025

Turn Viewers into Confident Shoppers with YouTube Creators

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June 23, 2025

IMPACT 2025 Conference

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Blog

Product Innovation

Unlocking Creator Value for Global Brands in the Age of AI

by
Pierre-Loic Assayag
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Industry Insights

The UK’s New “Less Healthy” Food & Drink Ad Rules Just Changed Influencer Marketing

by
Traackr
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Industry Insights

Holiday 2025: Why the Winners Were Decided Months Ago

by
Traackr
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Industry Insights

Rising and Top Influencers #Over40 in the Beauty Industry

by
Olivia Osborne
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Case Studies

Beauty product

Les Laboratoires Pierre Fabre Influencer Marketing Case Study

2X average engagement rates

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Beauty products

Laneige Influencer Marketing Case Study

+951% VIT Growth

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Person smiling

Groupe SEB Influencer Marketing Case Study

Full attribution-creator to checkout

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Photo of a woman smiling

Eau Thermale Avène Spain Influencer Marketing Case Study

Improved ROI per dollar spent

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Traackr News

Cosmetics Business
December 26, 2025

Rare Beauty, L’Oréal Paris and Rhode this year’s holiday winners in terms of social influence

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Marketing Brew
December 11, 2025

This holiday season, more brands are mixing affiliate arrangements into their creator deals

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Business of Fashion
November 26, 2025

Why This Year’s Holiday Ads Are Going Traditional

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Business of Fashion
November 25, 2025

Brands Try to Get the Tone Right for Holiday 2025

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Reports

November 25, 2025

Top Brands in Creator Marketing: October Leaderboard Report

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November 18, 2025

Rising Influence: The Top Beauty Creators Over 40

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October 31, 2025

Top Brands in Creator Marketing: September Leaderboard Report

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September 29, 2025

Top Brands in Creator Marketing: August Leaderboard Report

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