The Creator Advantage 2026 UK Report

Creator marketing is harder than ever. The advantage goes to brands that know where to focus.

The Creator Advantage 2026 UK report reveals how leading and rising consumer brands in the United Kingdom are turning creator data into a competitive edge by understanding what actually drives attention.

Based on UK data from 2025, this report analyzes creator marketing performance across Beauty, Fashion, Personal Care, Food & Beverage, and Spirits using Traackr’s Brand Vitality Score (VIT) framework. 

Get a clear view into why there is no single winning playbook and how you can identify the strategy that works best for your category, goals, and growth stage.

What You Will Learn

• Why scale alone no longer works: UK brands are activating more creators, but rising volume does not automatically translate into stronger attention or performance.
• How smaller creators are driving growth: Nano and micro creators are delivering the fastest growth in engagements, saves, shares, and total attention, outperforming larger tiers across key metrics.
• Which platforms are performing: TikTok is the only platform delivering consistent year-over-year growth in attention. Instagram is down despite higher creator participation, and YouTube is slightly down overall.
• Why boosting works best with discipline: Paid and boosted content is increasing across UK categories, but brands that apply boosting more selectively are seeing stronger engagement and higher-intent actions.
• What the fastest-rising UK brands are doing differently: Case studies from brands like Anua, AYBL, Lipton, Coterie, and Cutwater show how frequency, cultural relevance, and creator-native content formats combine to build durable momentum.

This report gives you the benchmarks, insights, and strategic frameworks needed to understand what is driving creator marketing performance today and how to turn those signals into smarter decisions for 2026.

Download the report to see where your brand’s advantage lies and how to activate it with confidence.