The Creator Advantage 2026 US Report

Creator marketing is harder than ever. The advantage goes to brands that know where to focus.

The Creator Advantage 2026 report reveals how leading and rising consumer brands are turning creator data into a competitive edge by understanding what actually drives attention.

Based on US data from 2025, this report analyzes creator marketing performance across Beauty, Fashion, Personal Care, Food & Beverage, and Spirits, using Traackr’s Brand Vitality Score (VIT) framework. 

Get a clear view into why there is no single winning playbook and how you can identify the strategy that works best for your category, goals, and growth stage.

What You Will Learn

• Why scale alone no longer works: Creator volume is up across industries, but attention is harder to sustain, proving that more creators and more posts don’t guarantee better results.
• The rise of smaller creators: Nano and micro creators are driving outsized growth in engagement, saves, shares, and total attention, outperforming larger tiers across most metrics.
• Which platforms are performing: TikTok is the only platform delivering consistent YoY attention growth. Instagram is declining in attention despite more creator activity, and YouTube is mostly flat overall.
• Why boosting is rising and why it should be treated with care: Paid and boosted content is increasing sharply, but heavier amplification doesn’t always translate to stronger engagement, making content performance signals more critical than ever.
• What fastest rising brands are doing differently: Real-world case studies from brands like Medicube, American Eagle, Goli, Activia, and Cutwater show how creators, content formats, and frequency combine to build durable momentum.

This report gives you the benchmarks, insights, and strategic frameworks to understand what’s driving creator marketing performance today and how to turn those signals into smarter decisions for 2026.

Download the report to see where your brand’s advantage lies, and how to activate it with confidence.