2027 Predictions for Creator Advocacy: What’s In, What’s Out

Every brand wants more organic creator advocacy. Keeping it is the hard part.

Between 2022 and 2025, organic content's share of creator performance in beauty dropped from 84% to 53%, according to Traackr's Worldwide Beauty benchmark. Programs keep getting bigger, and more of that growth is coming from paid amplification. Yet the most powerful partnerships still start with creators who already talk about your brand on their own. As you plan for 2027, which advocacy tactics deserve more of your budget, and which ones are ready to retire?

Join Traackr and influencer marketing leaders at Dolce & Gabbana and Laboratoires Pierre Fabre for a candid conversation on building creator advocacy that lasts.

You'll walk away knowing:

• How to spot the creators already advocating for your brand, and which ones are worth a longer relationship
• What turns a first post into lasting advocacy, from product and access to the experiences that keep creators coming back
• How advocacy plays out differently across categories
• Where to invest so organic advocacy grows alongside your paid program

Plus a rapid-fire round of in-or-out predictions from both panelists.