SXSW 2025: How Pay Transparency Can Professionalize the Creator Economy
This special edition of the Fast Traack Podcast features a live recording from the SXSW 2025 panel, "Let’s Talk $$$: Pricing Transparency and Equity in the Creator Economy."
You'll hear from Christen Nino de Guzman (Founder & CEO, Clara for Creators), Jamie Gutfreund (Founder, Creative Vision), and creator and Founder of “Smarter in Seconds,” Blair Imani (@blairimani), in conversation with Traackr’s CEO, Pierre-Loïc Assayag.
The panelists share eye-opening insights on the current state of creator compensation, the lack of standards in pay, and the ripple effects of opaque pricing on trust and professionalism in the industry. Together, they explore actionable solutions for creators, agencies, and brands.
During the conversation, you’ll learn:
- Why pay transparency is critical to equity and sustainability in influencer marketing
- What creators, brands, and agencies can do to establish industry standards
- How brands can avoid common pitfalls like payment delays and creator exploitation
- Ways to build stronger creator-brand relationships through trust and communication
Listen to Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, share why authenticity outshines extravagance when it comes to creator partnerships.
Listen nowSee which brands are leading the way in influencer marketing with our real-time performance leaderboard.
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