How to Find Top Influencers in Less Time with Agentic Creator Discovery

Finding the right creators is still one of the most time-consuming parts of influencer marketing. You need people whose audience, content, and values line up with your brand, and you need them before the campaign brief goes stale.

Influencer marketing platforms have long helped teams speed this up with aggregated data, keyword search, and lookalike recommendations. Those tools are still the backbone of great discovery. Now there's a faster front door: describe the creators you want in plain language, and Traackr’s AI creator marketing strategist, Abigail, searches, filters, and hands back a ranked shortlist with the reasoning behind every pick.

Below, we cover both: how agentic discovery works in Traackr, and the core search capabilities it builds on.

What is agentic creator discovery?

Agentic creator discovery lets you describe the creators you want in plain language and have an AI agent do the searching, filtering, and ranking for you. In Traackr, that agent is Abigail, our AI creator marketing strategist, built on the industry's deepest creator data. Tell Abigail what you need, and she returns a ranked shortlist with the reasoning behind every pick.

Early results from pilot customers:

• ~75% less time spent on manual creator search, without reducing efficacy
• 90% of Abigail-sourced creators approved by the team in one early customer deployment, up from a ~60% baseline
• Ranked, reasoned shortlists in minutes instead of days of filtering and spreadsheet work

"Because we're so selective about who we partner with, Abigail has been a big help in finding the right creators for our mailers, partnerships and collabs. She makes it easier to narrow down exactly what I'm looking for, especially when I need a specific tier of creators, like a group of VIPs to ship out to. She's become a key part of how we discover our creator partners." - Jessica Lau, Brand Marketing & Influencer Specialist at Laboratories Exapnscience

How to find creators with AI search

There are three ways to kick off a search:

1. Plain language: type a rough idea or paste a full pitch into the chat.
2. Upload a brief: attach your campaign brief as a PDF or Word doc.
3. Quick template: start from Abigail's pre-populated "Find creators for a campaign" template.

For plain language, describe your ideal creator the way you'd brief a colleague: audience, tone, category, platform, market, creator style. For example:

"I need creators who regularly review skincare products, especially SPF, fun vibes, US-based, whose audience on Instagram is 25–40 year old women."

"Find me fashion creators who focus on a modern, minimalist aesthetic and investment pieces. We want to target affluent women in the UK, age 30+, primarily on Instagram, with select TikTok creators who do elevated GRWM videos."

Market, platform, and creator tier help Abigail most, so state them clearly. The more context you share on content style and audience feel, the better the results, because Abigail evaluates meaning beyond exact keyword matches.

Abigail reads your brief and pulls out the requirements, so there's no need to translate pages of brief into search filters. If something is missing or ambiguous, she asks a quick clarifying question, like "Which country is the campaign targeting? Should I focus on TikTok, Instagram, or both?"

Once you have results, refine them in plain language. Tell Abigail "open it up to male creators too, same vibe" or "only show creators above 3% engagement," and she updates the list in place. No new search, no resetting filters.

How Abigail ranks and explains every creator

Every shortlist opens with a quick summary of what Abigail found: number of creators, average engagement rate, top platform and location, gender split, tier mix, and median audience size. Each creator card shows an AI content summary of their past year of posts, audience size, brand safety status, and their most relevant posts across channels, matched to your brief.

Click View details on any creator to see exactly why Abigail picked them:

• Why this creator matches your brief: a one-line summary plus the signals behind the match. Abigail also flags where a creator falls short, or where something can't be confirmed from the data.
• Brands mentioned organically vs. paid collaborations: spot category experience and potential conflicts fast.
• Audience insights: country, age, gender, and ethnicity breakdowns.
• Performance: total audience, average engagement rate, video view rate, and engagement by platform.

When you're happy with the list, save it as a group or add selected creators straight to an existing or new campaign in one click.

How to vet an existing creator list with AI

Already have a list? Upload a CSV of creators (or paste handles into the chat) along with your brief. Abigail scores and explains every creator against it, using the same ranking and reasoning as a fresh search, and calls out common gaps across the list.

The search foundations behind agentic discovery 

Agentic discovery works alongside the creator search, filters, and segments Traackr customers already use. Here's what powers both.

Quickly hone your search with aggregated data

Influencer marketing platforms mainly provide three important sets of data:

• Audience demographics like age, gender, location, interests, income, and more. 
• Audience type, or an approximate breakdown of how many of the influencer’s followers are real versus spam/bot accounts. 
• Performance metrics like impressions, reach, total engagements, total video views, engagement rates, and video view rates. Some of the more sophisticated influencer marketing platforms like Traackr will even provide you with an influencer’s average engagement rate, so you can get a sense of how they perform over time.

Aside from these definite data points, the best types of influencer marketing platforms also allow you to search through an influencer's past content and profile bios with keywords. This allows you to identify them based on interests and topics, and gives you a greater chance of finding influencers that fit well with your brand and product. For example if you are a sensitive skincare brand, you could look for influencers who have openly talked about things like acne, rosacea, eczema, or "irritable skin" in the past. Alternatively, if your brand finds it important to work with influencers that share the same value (e.g. sustainability or body positivity), you could use those and related terms to search.

Reminder: With Abigail, you don't have to translate your brief into each of these filters yourself. She reads your request, applies the right criteria, and shows you the audience and performance data behind every creator she recommends.

Replicate success with influencer lookalike features

If you’ve already done the work (manual or not) of finding top influencers once, you might be able to continue building off your success! Some influencer marketing platforms have features that automatically recommend folks who are similar to top influencers, which can help you easily grow your influencer network. 

For example, Traackr’s Influencer Lookalike Recommendations feature provides you with specialized lists of creators that have similar attributes to top influencers, like:

• Audiences - Traackr recommends profiles of influencers who have similar audience demographics
• Content - Traackr recommends profiles of influencers with similar content

Traackr’s Influencer Lookalike feature also provides you with deeper insight into how influencers are connected to each other. For example, you can browse unique influencer lists that show you:

• Notable Followers - Traackr shows you people who are influential (have a big audience) that follow the influencer you are interested in
• Notable Likers - Traackr shows you influential people who follow the influencer you are interested in, and engage with their content

Lookalikes are a great way to scale what's already working. Pair them with Abigail's list vetting: upload the creators you're considering, and she'll rank and explain how each one fits your next brief.

The best creator partnerships start with the right shortlist. Traackr's data foundations help you find creators who fit your brand; agentic discovery with Abigail gets you there in minutes, with the reasoning to back every pick.

See what Abigail can do for you. Get in touch today