Pierre Fabre Laboratories USA Influencer Marketing Case Study

The Challenge

Pierre Fabre Laboratories, home to dermo-cosmetic brands like Avène, Rene Furterer and Klorane, competes in a crowded skincare market where its biggest advantage is scientific credibility.

To turn that expertise into real influence, the US team needed a creator strategy led by trusted medical voices who could educate consumers and reinforce trust. With ambitious 2025 awareness goals and a lean team, they needed a precise way to identify which experts truly drove impact, and to scale those partnerships efficiently.

The Solution

Pierre Fabre Laboratories US partnered with Traackr to make expert-led credibility the foundation of its creator program for Avène. 

Using Traackr’s Benchmark and Creator Segments Analysis, the team could isolate and compare medically credible creators, see who consistently drove strong reach and engagement, and uncover emerging voices already mentioning the brand. 

“Isolating the performance of Dermfluencers not only enabled us to pinpoint top performers at an unprecedented rate, but also provided us with the data-driven guidance we needed to continuously acquire and optimize the right experts for our medical science communication.”  - Elena Suarez-Peña, Associate Director, Influencer, PR, Corporate Communications at Pierre Fabre Laboratories US

With access to creator lifecycle analysis and AI content summaries, they were able to quickly vet experts, track who to retain or re-engage, and prioritize those delivering the most impact, turning creator selection into a data-led process.

Together, these insights gave Pierre Fabre Laboratories US a reliable and repeatable system for selecting and scaling expert partnerships rooted in genuine authority.

How It Was Done

Building an expert performance framework

The team partnered with Traackr to build a new benchmark dashboard that pulled in performance data from healthcare professional creators only. With a clear view of their Dermfluencer performance, they could easily spot top performers, discover high-potential new partners, and benchmark against competitors.

“The insights we received from Traackr allowed us to refine our strategy and shift where needed to ensure our partnerships provided us with the scale and impact we needed.”  - Elena Suarez-Peña, Associate Director, Influencer, PR, Corporate Communications at Pierre Fabre Laboratories US

Backing every creator choice with data

With this framework in place, the team could move from intuition to evidence. Traackr’s performance insights, including engagement rate, reach, content quality, competitive activity, and brand affinity, showed them which creators were not only credible but also consistently delivering results.

Using these signals, they created a strategic Dermfluencer Council of four standout partners:

• Dr. Jarett Casale
• Dr. Jenny Liu
• Dr. Neera Nathan
• Dr. Lindsey Zubritsky
  

Several council members, such as Dr. Zubritsky and Dr. Nathan, had previously only participated in select campaigns. Traackr’s analytics revealed their potential as long-term partners and gave the team confidence to expand those relationships into deeper collaborations.

Building community for organic scale

Once the right experts were in place, the focus shifted to building an always-on community around them. Traackr’s Creator Lifecycle tool helped the team regularly identify loyal partners and new organic fans, especially in the micro and mid tiers, who were already engaging with the brand.

“I love Traackr’s Lifecycle feature because I can see who am I retaining, who is churning, and where are the opportunities. It saves me so much time by showing exactly who I should be reaching out to every month.”
— Elena Suarez-Peña, Associate Director, Influencer, PR, Corporate Communications, Pierre Fabre Laboratories US

These insights guided who to seed, who to invite to events, and where to invest in longer-term collaborations. By combining a precise expert lens with ongoing relationship insights, the team was able to grow a stronger, more organic community around the brand.

The Results

With Traackr, Pierre Fabre Laboratories US team had one of its most successful years, proving their data-driven Dermfluencers strategy could not only meet but exceed their ambitious growth goals: 

• Increased engagements by 3% YoY
• Increased reach by 189% YoY
• Increased video views by 15% YoY
• Increased # of posts mentioning them by 58% YoY
• Climbed from #5 to #4 in the Dermfluencer Leaderboard rankings 

Deeper collaborations with existing partners showing strong indicators yielded unprecedented impact, like Dr. Neera Nathan whose piece of organic content featuring their top multi-use barrier cream Cicalfate+ Restorative Protective Cream went viral with over 3 million views on YouTube Shorts.

Grounding creator selection in precise performance data, while focusing on higher reach and stronger engagement, delivered such strong results that this approach is now considered the gold standard across the organization.

“I’ve been able to confidently create a strategy for 2026 that will allow us to scale our initiatives even further because of the data-decisions powered by Traackr.” - Elena Suarez-Peña, Associate Director, Influencer, PR, Corporate Communications at Pierre Fabre Laboratories US

The Takeaway

For Pierre Fabre Laboratories US, the breakthrough was not just working with medical experts, but knowing precisely which experts to back. Traackr’s data made that visible. It showed who truly influenced their audience, who consistently delivered impact, and where there was untapped potential.

That clarity became a competitive advantage. It allowed the team to focus on the right partners, prove the value of their strategy, unlock more investment, and turn expert-led creator marketing into a scalable growth engine.