Top Fashion Influencers to Watch in 2025

The impact that influencers and creators can bring for brand partners is continually expanding.

According to Traackr’s 2025 Influencer Marketing IMPACT report, more than half of consumers are likely to be swayed to purchase a product because it was recommended by an influencer/creator that they follow. 

Perhaps more interesting, 61% of consumers said they would try a different social platform because of an influencer (an 8% increase from last year’s IMPACT report). Not only do influencers have the power to impact sales, they can also impact where and how your brand is engaging with your audience. 

So which influencers should you be keeping your eye on for 2025? We compiled a list of the top fashion influencers who drove the most VIT in the US, UK and France for 2024. 

Discover the top fashion influencers of 2024 in the US, UK and France, ranked by the Brand Vitality Score (VIT).

P.S. We also created a list of the top-performing beauty creators in 2024, ranked by VIT. Check it out here.

P.P.S Join Traackr on Tuesday, February 4th, to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 US Fashion Creators By VIT in 2024

1. Kim Kardashian @kimkardashian: 440K VIT
2. Ariana Grande @arianagrande: 347K VIT
3. Miley Cyrus @mileycyrus: 223K VIT
4. Kendall Jenner @kendalljenner: 202K VIT
5. Kylie Jenner @kyliejenner: 165K VIT
6. Nicki Minaj @nickiminaj: 151K VIT
7. Selena Gomez @selenagomez: 128K VIT
8. Jennifer Lopez @jlo: 123K VIT
9. Katy Perry @katyperry: 108K VIT
10. Sabrina Carpenter @sabrinacarpenter: 89.8K VIT
11. Cardi B @iamcardib: 84.6K VIT
12. Luisa Hurtado @imluluisa: 75.2K VIT
13. Lina Noory @linanoory: 73.4K VIT
14. Paris Hilton @parishilton: 72.8K VIT
15. Annabel Lucinda @annabel.lucinda: 70.7K VIT
16. Chris Bumstead @cbum: 64.6K VIT
17. Cassey Ho @blogilates: 64.3K VIT
18. Marta Ojeda @by.martao: 61.8K VIT
19. Wisdom Kaye @wisdm: 60.6K VIT
20. Donatella Versace @donatella_versace: 59.4K VIT
21. Charli D'Amelio @charlidamelio: 59.0K VIT
22. Rihanna @badgalriri: 58.2K VIT
23. Kris Jenner @krisjenner: 57.8K VIT
24. Khloe Kardashian @khloekardashian: 57.6K VIT
25. Bella Hadid @bellahadid: 54.6K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 UK Fashion Creators By VIT in 2024

1. Jude Bellingham @judebellingham: 115K VIT
2. GEORGIEROSE @georgie.rose.: 1101K VIT
3. Lily Collins @lilyjcollins: 59.9K VIT
4. Dua Lipa @dualipa: 39.4K VIT
5. David Beckham @davidbeckham: 36.3K VIT
6. Leonie Hanne @leoniehanne: 32.7K VIT
7. Lyric Mariah @phenixsoul: 31.2K VIT
8. Lucie Colebeck @luciecolebeck: 27.7K VIT
9. Olivia Yang @olafflee: 26.7K VIT
10. Latya Bennett @latyasart: 26.0K VIT
11. Victoria Magrath @victoria: 23.5K VIT
12. Shakeel Murtaza @shakeel.murtaza: 23.2K VIT
13. Tamara Kalinic @tamara: 23.1K VIT
14. Amy Jackson @iamamyjackson: 19.4K VIT
15. Perrie Sian @perriesian: 19.4K VIT
16. Sandhya Sivakanthan @sandsxfitness: 17.8K VIT
17. Kristy Webley @kristywebley: 17.6K VIT
18. Leana Deeb @leanadeebb: 17.4K VIT
19. Charlotte Greedy @missgreedyshome: 16.9K VIT
20. Emma Daniels @emmadaniels.x: 16.4K VIT
21. Georgia Louise @georgia.louise: 116.4K VIT
22. Robyn Weir @robyn.weir: 15.6K VIT
23. Elliot Page @elliotpagesneakers: 14.9K VIT
24. McKenna Crisp @mckennacrisp: 14.4K VIT
25. Tianwei Zhang @tianweizhang: 14.4K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

Top 25 FR Fashion Creators By VIT in 2024

1. Leena Mahfouf @lenamahfouf: 37.2K VIT
2. Nelson Tiberghien @young_emperors: 26.4K VIT
3. Coralie Van Den Bossche @coralie_vdb_: 23.6K VIT
4. Bách @bachbuquen: 23.5K VIT
5. Nicolas Ghesquiere @nicolasghesquiere: 22.3K VIT
6. Emiliano Silva @emilianosilva_fra: 19.5K VIT
7. Leana @fitzyelifts: 18.3K VIT
8. Lara Cosima @laracosima_: 16.1K VIT
9. Marty Shred @marty_shred: 15.7K VIT
10. Paola Locatelli @paolalct: 14.0K VIT
11. Romain @chasseur.de.spots: 13.7K VIT
12. Sanaa El Mahalli @sananas2106: 13.2K VIT
13. Ken Kermarrec @_kenfit_: 11.4K VIT
14. Edward Berthelot @edward.berthelot: 11.1K VIT
15. Eden @c_._eden: 11.0K VIT
16. Andréa Barbet @m.o.n.a.j: 10.7K VIT
17. Niska @niska_officiel: 10.6K VIT
18. Antoniya Toneva @tocestyle: 10.6K VIT
19. Klaudia @klaudia.paris: 10.0K VIT
20. Isabeau De La Tour @isabeau.delatour: 9.9K VIT
21. Karim Benzema @karimbenzema: 9.5K VIT
22. Sebastien Montaz @sebmontazstudio: 9.5K VIT
23. Alex @alexlovelies: 9.2K VIT
24. Leslie Benaroch @lesliebenaroch: 9.2K VIT
25. Matteo Sinet @sinetmatteo: 9.1K VIT

Join Traackr's 2025 ICONS event to hear from the top-performing brands and creators in influencer marketing to discuss what strategies worked in 2024 and what you should be focusing on for 2025. RSVP here!

The Methodology for Finding Top Fashion Influencers

This report was created by Traackr, the influencer marketing platform for performance-driven marketers. Built to handle the most complex programs, yet nimble enough for small teams that need to do it all. For the purpose of this “top fashion influencers” study, we evaluated 159K influencers located in the United States, 51k influencers located in the United Kingdom, and 27k influencers located in France who mentioned fashion products. Influencers of all tiers (nano, micro, mid, mega, and VIP) were included. 

We analyzed the content produced and shared by these influencers from January 2024 - November 2024. 

What is the Brand Vitality Score (VIT)?

Traackr’s proprietary metric helps you understand how content mentioning your brand performs, taking into account visibility, impact, and brand trust. You can learn how VIT is calculated in this whitepaper. 

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Simple. By aggregating multiple data points into one, VIT provides a single metric for success that can be used to benchmark and track trends.

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Transparent. The VIT methodology is easy to understand and highly actionable in uncovering where to invest to drive impact.

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Meaningful. VIT is based on known brand levers and has been optimized through machine learning to correlate with business metrics at the brand level.

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You can learn more about VIT here.

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