The Creator Advantage: Turning data into your edge

Most brands have the data. The best ones know what to do with it.  

Creator marketing has never been more complex. Engagement is harder to earn, organic momentum is less predictable, and spending more doesn't automatically mean better results. Yet some brands are cutting through the noise by making smarter choices, driving stronger performance, and building programs that actually scale.

Their edge? They know which signals matter for their brand and how to act on them.

Join Traackr and Luke Henika, Partnerships & US Comms Lead at Liquid I.V. International, for a behind-the-scenes look at The Creator Advantage 2026 report and discover how top-performing brands are:

• Identifying where performance gaps exist and what's actually driving results today
• Choosing where to focus next across creators, content, platforms, and investment
• Turning insights into action and getting teams aligned around what works

Whether you lead a global brand or an emerging program, this session will help you connect the dots between data and decisions—and build creator performance that lasts.