Measure

Move from what happened to what’s next in minutes

Powerful insights reveal tomorrow's action plan, not just last quarter's results. One system of record for every campaign, market, and metric.

The world's leading brands choose Traackr to:

Prove ROI across every campaign

Get crystal-clear insights into performance to optimize with confidence.

Understand what drives impact and why instantly with multimodal AI analysis and get recommendations on what to do next.
Analyze impact across content, platforms, creators, and markets, with a clear split between organic and paid activations.
Gain the confidence to shift and increase budget allocations supported by spend insights.

A performance metric that provides a clear, actionable way to measure and improve creator marketing performance.

Developed by Traackr’s Data Science team, VIT helps marketers:

Understand what drives performance by combining visibility, engagement, and trust into one score.
Identify the levers that will have the biggest impact so you can adjust your strategy with confidence.
Benchmark and optimize your creator program to achieve better results over time.

Close the gap between what happened and what’s next.

Spot trends and optimize your next move with precision analytics across your entire creator program.
Forecast "what if" scenarios across budget, creators, and markets that guide smarter investments.
Export custom reports for leadership in minutes, not days.

Unlock hidden growth opportunities and chart your path to market leadership.

Decode competitors’ strategy with AI-powered insights, from what they’re boosting to what’s behind their dominance.
Benchmark your brand against competitors, markets, and categories to understand your strengths and weaknesses.
Dive into competitors' wins and the creators behind those successes to lean into what works.

One system of record for every market, brand, and team.

Align global teams around a single, trusted view with unified KPIs and accurate historical data.
Integrate structured creator data throughout your organization via our API to power smarter decisions across markets and brands.
Govern access at scale with user roles and campaign permissions that keep global programs secure.