Our Customers Outperformed by 350% in 2020

Traackr is the system of record for influencer marketing at top beauty and personal care brands. Our customers run more efficient programs and generate more impact than the competition.

The System of Record for Paid & Organic Influencer Marketing

Find Influencers in Beauty & Beyond

Search influencers of all tiers globally across all topics based on 22 criteria and full content.

Vet Influencers for Brand Fit

Compare influencers based on content, performance metrics, audience demographics and psychographics.

Manage Paid & Organic Together

Flexible workflows simplify paid collaborations, events, product sends and more.

Get Exclusive Insights

Measure your performance in the market and rank brands by a rich set of metrics to understand competitive behaviors.

Maximize Your Investment

Track spend across markets, brands, campaigns, influencers, and tiers; and get recommended rates.

Beauty --- Find Influencers in Beauty & Beyond

Beauty --- Manage Paid & Organic Together

Beauty --- Get Exclusive Insights

Beauty --- Maximize Your Investment

Instincts & Insights: How Kendo Brands Win in Influencer Marketing

We talked with the Kendo Brands influencer marketing team to discuss how they've built successful campaigns with data-driven insights and relationship-building

Read case study

You’re in good company

Stephan Garandet

“Traackr’s Budget Optimisation tools have provided our team with a comprehensive view of our influencer program spend and helped us chart exactly how those investments tie to the performance metrics we care about.”

Stephan Garandet

Global Chief Digital Marketing Officer & Deputy Chief Digital Officer, L’Oréal

A Complete Influencer Marketing Platform

Organic Campaigns

Organize your product seeding campaigns and optimize performance over time with custom workflow, content monitoring, and insightful reporting.

Governance & Compliance

Traackr helps you establish influencer marketing governance standards and ensure compliance with internal policies and regulations.

Influencer Discovery & Vetting

Find the right influencers everytime with access to the largest global influencer data set and deep insights on each potential creator partner.

Paid Campaigns

Run effective partnerships with advanced vetting, estimated performance, budgeting tools, deliverable tracking, and ROI reporting.

Measurement Standardization

Align everyone in one influencer marketing platform so you can accurately report on impact, spend, and improve performance over time.

Benchmarking

Drive growth and measure brand vitality (VIT) with the only market-level dataset for influencer marketing performance.

Competitive Intelligence

Understand how your brand and competitors perform among influencers in your market and uncover actionable insights to guide your strategy.

Affiliate Programs & Social Commerce

Traackr provides a complete workflow to drive sales with your influencers and provide transparent metrics to measure their impact.

Advanced Influencer Vetting Insights

Evaluate influencers based on performance, audience quality and value alignment.

Investment Optimization

Track influencer investments, predict the impact of campaigns, validate strategies before you invest, and improve over time.

Essential Brand Safeguards

Find partners aligned with you using customizable values matching.

Coordination & Visibility

Traackr is built to support large organizations and their agencies with tools to keep everyone on the same page.

Social Commerce that Drives Sales

Generate unique links, track conversions and revenue, and pay commissions.

Intelligent Budget Optimization

Take control of your influencer spend by understanding the performance of your investments.

Scalable Program Management

Gain visibility and standardize measurement frameworks with a global system of record.

A CRM For Your Influencers

Manage influencer relationships in one centralized database.

Ready to Get Started?