How Traackr Supports Beauty Brands

Traackr powers influencer marketing for emerging brands and global leaders in cosmetics, skincare, hair care, fragrance and personal care. Our platform provides a global influencer database, campaign management for paid and organic activations, and competitive benchmarking.

Benchmark Brand Performance and Optimize Your Investments

Find Influencers in Beauty & Beyond

Search influencers mentioning your products, lifestyle topics or hashtags. Filter results by performance and audience criteria.

Vet Influencers for Brand Fit

Compare influencers based on content, performance metrics, audience demographics and psychographics.

Manage Organic & Paid Campaigns

Simplify your process for product sends, event invites and paid sponsorships with customized workflows, influencer communications, and deliverable tracking including Instagram Stories.

Screen for Red Flags

Analyze influencer audience quality, screening for fake followers and suspect engagement. Establish an approval workflow for brand alignment.

Reporting & Trends Insights

Measure influencers consistently across campaigns and platforms with standardized transparent metrics.

Find Influencers in Beauty & Beyond
Vet Influencers for Brand Fit
Manage Organic & Paid Campaigns
Screen for Red Flags
Reporting & Trends Insights

How a Premium Haircare Brand Increased Awareness & Drove Sales with a Strategic Influencer Program

You’re in good company

Chelsea Riggs
“We were looking for a platform that was essentially a CRM for influencer management that also allowed us to aggregate our campaign analytics and access the insights we need to properly evaluate influencers. We spent more than six months researching and testing every platform out there and found Traackr fits exactly what we needed.”
Chelsea Riggs
Brand President, amika

A Complete Influencer Marketing Platform

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