Measurement Standardization

Unify Influencer Marketing Measurement

Align everyone in one influencer marketing platform so you can accurately report on impact, spend, and improve performance over time.

System of Record

Bring all teams and regions together in one platform for influencer discovery, campaign management, spend tracking, and reporting.

Rich KPIs

Measure apples to apples across campaigns with transparent KPIs for reach, engagement, conversions, and more.

Brand Vitality Score (VIT)

Use Traackr’s transparent metric to understand how content mentioning your brand performs, taking into account visibility, impact, and trust.

Program Reporting

Measure the cumulative impact of all campaigns and organic activations and compare brands and regions.

ROI Reporting

Analyze the performance and efficiency of your investments using KPIs like cost-per-view, cost-per-engagement, cost-per click, and more to guide future budget allocation.
Influencer marketing is integral to full funnel consumer engagement in beauty. Traackr allows us to strategize beauty influencer marketing with critical data & insights.
Asmita Dubey — Chief Digital Marketing Officer, L’Oréal Groupe
Asmita Dubey
Chief Digital Marketing Officer
L’Oréal Groupe

Playbook: How Market Leaders Measure Influencer Marketing

Discover the 3 categories of metrics marketing leaders are using to evaluate their influencer marketing success, and make decisions for the future.

Ready to learn more about running affiliate programs with Traackr?

Measurement Standardization

Unify Influencer Marketing Measurement

Align everyone in one influencer marketing platform so you can accurately report on impact, spend, and improve performance over time.

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You're in Good Company

Influencer marketing is integral to full funnel consumer engagement in beauty. Traackr allows us to strategize beauty influencer marketing with critical data & insights.
Asmita Dubey — Chief Digital Marketing Officer, L’Oréal Groupe
Asmita Dubey
Chief Digital Marketing Officer
L’Oréal Groupe

Ready to learn more about running affiliate programs with Traackr?