State of Influence: Beauty Trends Q4 2022

Discover how influencers and social platforms are affecting content consumption, brand loyalty, and purchasing behaviors.

We studied over a thousand beauty brands in the US, UK, and France to provide a benchmark of the average engagement rate they see on branded influencer content.

Everything you need to know about influencer trends in 2020 so far and how to thrive in these #unprecedented times.

Understand how top fashion brands are pushing boundaries with influencer partnerships and benchmark where your brand fits.

Decoding top performing influencer marketing strategies for makeup, skincare and hair care brands based on 12 months of influencer activity.

Discover where your brand stands against competition and learn how you can use these types of insights to optimize influencer discovery, compensation and measurement by using Traackr.

This second edition of our annual global research report co-written with Brian Solis evaluates the current state of influencer marketing and predicts the strategic evolution of the practice.

As influencer marketing emerges as one of the most promising approaches to generate authentic impact on social, learn how the practice raises new challenges or questions to luxury brands.

With insights from 10 industry experts, uncover six seismic shifts in the B2B marketing landscape that expose the common challenges when implementing and scaling influencer marketing.