2025 Beauty & Fashion Creator Marketing Insights

The Attention Recession Is Here. Learn What It Takes to Break Through.

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Traackr’s 2025 Beauty & Fashion Insights report reveals the shifts, strategies, and standout brands shaping the creator economy in 2025. Based on US data from January through June 2025, this report uncovers why audience attention is slipping, which creators and platforms are breaking through, and how top brands are rewriting the playbook for success.

What you will learn:

• The death of GRWM: A once-dominant format is losing steam with engagement and video views dropping.
  
  
• Paid plateau: More paid spend does not deliver guaranteed attention
  
  
• Attention is shifting to smaller creators: Nano creators saw the largest lift in creator attention, outperforming every other tier
  
  
• Platform power shifts: YouTube gains ground while Instagram loses attention and what your brand needs to pivot
  
  
• Winning brand moves: Lessons from Rhode, Lululemon, One Size, and more
  
  

With more creator content, brands can no longer rely on reach alone. This report delivers the insight and inspiration you need to cut through the noise, build trust, and drive meaningful results in a crowded feed.

Download the report to get the full analysis, actionable strategies, and brand case studies that will help you outperform in the back half of 2025.