Influencer Analytics

Benchmark your brand

How did my brand perform against my competitors? That’s what you will learn with our benchmarking toolset!

Brand rankings

Access a complete ranking of your brand and competitors together with the transparent metrics you need to increase your share of influence.

Actionable insights

Analyze the three key factors driving your share of influence to understand where the gaps are and which levers you need to pull to improve: influencer activity levels, audience size, and content Performance.

Sorting & filtering

Look across any timeframe — monthly, quarterly, year to date. Sort by KPIs and filter by platforms, influencer tiers, paid vs organic, location, etc.

Understand where you stand

How is your brand performing overtime? How do you stack up to the competition? Which levers can you pull to improve? Dive deep into a brand to understand its performance and the creators and content that are driving it.

Breakdown competitors’ strategies

Uncover your competitors’ strategies and outcomes including which influencers and content perform best. Understand what’s working for them.

Platforms

Which social platforms are delivering the most impact for them?

Tiers

In which tier do they activate more influencers?

Paid vs organic

Do they invest more in paid partnerships?

Content

What type of content has worked best for them?

Creator

Who are their top performers on each platform?

Grow your community with top performers

Who are your top advocates? Who are the top creators for your competitors? Find influencers based on their organic and paid performance for you and your competitors.

Drive growth with unified measurement

Drive growth and measure brand vitality (VIT) with the only market-level dataset for influencer marketing performance.

Spot trends quickly

Sample InsightsUnearth the latest trends by looking at the content driving the most impact for a specific category, surfacing the influencers and content that have been performing well this last month.

Answer burning questions

• What type of content on Tiktok is performing really well for Skin Care?
• Who are the top Instagrammers in Hair Care right now? What type of content are they posting?
• Was there an event or product launch last month that made an impact?

Standardize your measurement framework

Unify influencer marketing measurements across your organization with access to a rich set of KPIs and Traackr’s Brand Vitality Score (VIT).

Establish benchmarks and targets

Leverage the deep insights on your brand and your competitors’ performance to guide your growth strategy effectively.

Set Strategic Goals

• Set a baseline for expected outcomes based on past performance
• Establish short and long term targets for your influencer teams
• Track and share your progress monthly