Why Choose Traackr?

Traackr has the data, platform, and experience you need to build your global influencer marketing program.

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System of Record 
(Traackr)
Campaign Management Tool (CreatorIQ)
Market Benchmarking Tool (Tribe Dynamics)

Traackr is the Only System of Record for Influencer Marketing

A complete system of record is critical to achieving global scale with your influencer marketing program.
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With Traackr You Get…

Broader Influencer Coverage

Access the largest global influencer data set for unrivaled influencer discovery, content tracking, and reporting.
6M+
Influencer Profiles
2.5
Years of historical content
3B+
Influencer Posts
13
Platforms
70
Countries
26
Languages

Deeper Program Insights

Gain a complete view of your influencer marketing program and activate your strategy at every level.
Benchmarking
Drive growth and measure brand vitality (VIT) with the only market-level dataset for influencer marketing performance.
Paid Campaigns
Run effective partnerships with advanced vetting, estimated performance, budgeting tools, deliverable tracking, and ROI reporting.
Competitive Intelligence
Understand how your brand and competitors perform among influencers in your market and uncover actionable insights to guide your strategy.
Governance & Compliance
Traackr helps you establish influencer marketing governance standards and ensure compliance with internal policies and regulations.
Measurement Standardization
Align everyone in one influencer marketing platform so you can accurately report on impact, spend, and improve performance over time.
Influencer Product Seeding
Organize your influencer gifting and product seeding campaigns and optimize performance over time with an easy to use Shopify integration, custom workflows, content monitoring, and insightful reporting.
Find Influencers
Find the right influencers everytime with access to the largest global influencer data set and deep insights on each potential creator partner.
Affiliate Programs & Social Commerce
Traackr provides a complete workflow to drive sales with your influencers and provide transparent metrics to measure their impact.
Investment Optimization
Track influencer investments, predict the impact of campaigns, validate strategies before you invest, and improve over time.
Coordination & Visibility
Traackr is built to support large organizations and their agencies with tools to keep everyone on the same page.

Wider Use Case Coverage

Manage all types of organic and paid influencer campaigns and engage across all tiers.

Greater Global Scale

Establish a coordinated influencer marketing program across geographies, brands, and teams.
Stronger Enterprise Experience
Benefit from our experience implementing the most advanced global influencer marketing programs.
Stronger Enterprise Experience
Benefit from our experience implementing the most advanced global influencer marketing programs.
Onboarding
Achieve a quick time-to-value with our comprehensive onboarding plans that include account set-up, data migration, and initial training.
Training & Support
Ensure ongoing success with use case-based training sessions, in-app support, and our extensive product knowledge base.
Account Management
Experience a true partnership with regular product adoption check-ins, product roadmap sessions, and annual business reviews.
Traackr Academy
Hone your expertise whenever you want and wherever you are with our world class online training and educational resources.
Professional Services
Build the foundation for a best-in-class influencer marketing program with our data, insights, and strategy services.

Powering the Most Advanced Influencer Marketing Programs

Kevin Maleterre — Vice President of Marketing B2C, MichelinSantiago Garcia Solimei — Global Director of Social Media, Meliá Hotels InternationalRicardo Sánchez — Marketing Assets & Sponsorship Manager, Coca-Cola
Kevin Maleterre — Vice President of Marketing B2C, Michelin
Traackr allowed us to standardize influencer marketing workflows and coordination across teams and regions, identify high performing influencers with the ability to increase engagement across consumer segments, and measure influencer performance, campaigns and cross-campaign results.
Kevin Maleterre
Vice President of Marketing B2C, Michelin
Santiago Garcia Solimei — Global Director of Social Media, Meliá Hotels International
We chose Traackr to be the backbone of our influencer program because of its product completeness, unparalleled depth of data and global presence.
Santiago Garcia Solimei
Global Director of Social Media, Meliá Hotels International
Ricardo Sánchez — Marketing Assets & Sponsorship Manager, Coca-Cola
We needed influencer marketing software that could give us the necessary data to accurately select the most suitable partners for our brands. Traackr is the best technology we have found, in addition to providing great customer service and strategic advice.
Ricardo Sánchez
Marketing Assets & Sponsorship Manager, Coca-Cola
Meet Our Customers

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Still Not Sure? Here’s What Holds Most People Back from Using Traackr

We get it. There are now over 1,000 different influencer marketing solutions on the market, each claiming to be “all-in-one”, “end-to-end”, and “enterprise grade”. This makes it hard to distinguish the differences and determine which solution is right for you.

We thought we’d be upfront and share some of the top objections we hear when talking to real people like you, share our perspective, and let you decide for yourself before going any further.

1. PRICING

“We’re not sure we can justify the cost.”

Chances are you’re currently wasting hundreds of thousands if not millions of dollars on your influencer marketing program by investing in the wrong strategies and inefficient processes. The performance improvements you’ll achieve with Traackr pays for the software multiple times over. Check out our ROI Calculator and see for yourself.

2. Competition

“We’re using one of your competitors.”

There’s a reason you’re on our site. If that reason is you’re struggling to scale your influencer marketing program globally or you can’t manage all of your activations in one place, then there’s only one proven solution with the data, platform, and experience to help you get there and that’s Traackr. Check out our guide to Navigating the Influencer Marketing Technology Landscape to learn more.

3. timing

“This isn’t a priority right now.”

Are you doing influencer marketing currently? If so, we urge you to check out our ROI Calculator to put a number on how much money you’re leaving on the table. You might just realize (or convince your boss) that this is more of a priority than you originally thought. If not, no worries. The calculator is free to use and there are no strings attached.

Ready Now?

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The platform for performance-driven influencer marketing
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