Relationship Management

Manage Influencer Relationships at Scale

Traackr is your CRM to streamline activations, collaborate efficiently and keep information organized and transparent.

Access all influencer details in one place

Create your own system of record to manage influencer data. From maintaining a unified record of collaborations to tracking of brand safety and birthdays, you can scale influencer relationships with Traackr.

Custom fields

Create custom fields to capture personal details about your influencers relevant to your specific program.

Shared notes

Add notes to influencer profiles to track activities and share valuable information with your team.

Influencer discovery

Quickly find who you’re looking for using hundreds of filters.

Performance metrics

Access performance data for each influencer and campaign.

Spend efficiency

Track how much you spend and report back on impact for each influencer.

Organize & segment your network

From just getting on the radar of an influencer to activating brand advocacy, relationships are built over time. Traackr helps you progress influencer engagements and collaborate between teams with robust relationship management features.

Create custom groups

Segment influencers by custom groups (i.e., shared interest) to build communities you can quickly manage and engage with. Use tags to group people by topics, tiers, archetypes, etc.

Manage relationship owners

Assign relationship ownership to match individuals to your internal stakeholders and use relationship stages to align your teams on the progress of each individual.

Define your workflows

Define engagement workflows so that everyone knows what to do. Assign review statuses to clearly communicate who’s aligned and who’s not.

Communicate easily with integrated emails

Connect your email to send personalized emails to your influencers, individually and en masse, directly from the app. Send notifications to influencers for new campaigns and content changes requests and approvals.

Streamline collaboration with tasks

Simplify your workflows during campaigns and scale your influencer program with Traackr’s task management capabilities.

Campaign tasks

Create tasks individually or in bulk to nurture ongoing relationships, manage campaign activations, manage campaign collaborations, plan events, etc.


Assign tasks to team members with due dates to coordinate activities.


Get notified about new tasks assigned to you and tasks that are due soon. Track progress and status of all upcoming tasks by project, owner, and due date.

Ready to take your influencer marketing to the next level?