Today, we launched our podcast The Fast Traack, where we invited Katie Martell to discuss the major question on every marketer’s mind right now: How can brands avoid pandering to the COVID-19 pandemic?
In this episode, we posed the question: What advice do we have for beauty brands transitioning their influencer activations from IRL to #stayhome To help answer this question, we speak to Scarlette Tidy, an influencer marketing consultant behind some of your favorite beauty brands like Kendo Brands, where she launched campaigns for OLEHENRIKSEN and Fenty Beauty.
In this episode we speak to Holly Jackson, Director of Global Services at Traackr and our resident data-nerd, to answer the question: What does Traackr data tell us about influencer marketing during quarantine?
In this episode, we posed the question: How can brands evolve their influencer marketing strategy over the next few months to ensure they can rebound successfully when we come back from COVID-19? We were extremely excited to sit down with Lauren Thermos, Director, Global Integrated Media & Marketing Strategy, Revlon to discuss her answers.
In this episode, we asked micro influencer Tomi Obebe, to share her first hand experience as a full-time fashion influencer living in a #stayhome world.
On this episode, we posed the question: What’s the place of luxury brands in times of crisis? To answer this question, we talked with Rachel Clay, an influencer marketing and luxury brand expert who is currently the Head of Social Media and Influencer Marketing at Matter of Form, a boutique digital agency in the UK.
We talk to Bailey DuMont, Director of Brand Marketing for Ancient Nutrition, about how she has built one of the best ambassador programs we know of.
This episode, we invited Iris Leal from the Traackr legal team and Jamie Rubin from Info Law Group to discuss the nuances and changes the FTC is making to their influencer guidelines.
We were so excited to speak with Maria Maddox, Head of PR for the premium division of AmorePacific, about tips she has for launching wildly successful virtual events.
We spoke with Geo West, founder of HAPPY CAT Influencer Marketing Consultancy to talk about the gap in understanding between brands and influencers. Learn what each party can do to work better together.
We had the enormous pleasure of interviewing Erin Williams, Director of Marketing and Product Development and Jennifer Johnson, Social Media Manager, from TPH by Taraji to help us answer the question, “How Can Brands Contribute to the Social Justice Movements of Today?”
In this episode of The Fast Traack Podcast we spoke to Influencer Talent Agent Lauren Seegers to answer all of our questions surrounding influencer and reality star management.
In this special episode of The Fast Traackr, our CEO Pierre-Loic Assayag and our VP of Marketing Evy Lyons interviewed Firdaous El Honsali, Director of Global Communications at Dove, on the topic of brand purpose.
In our latest episode of The Fast Traack we talk to Santiago Garcia Solimei, Global Director of Social Media, Meliá Hotels International about Meliá Hotels re-opening influencer initiative. He answers the question "How can you bounce back from COVID-19 with the help of influencers?"
In this episode of The Fast Traack, we speak with Akash Mehta, founder of Akash Agency, a modern digital agency for conscious brand building and co-founder of Fable & Mane, a hair wellness brand that launched in the midst of COVID-19 and is finding success thanks to a strategic digital vision.
In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot about the transformation of a brand and rebuilding a global marketing organization from the ground up. 2020 has tested the foundation of every brand on the planet. COVID-19 has been a forcing function in digital transformation, challenging marketing leaders to reevaluate every aspect of their strategies. Over the last few years, Peugeot has been on a transformative journey. As part of that journey, Lonziano has led the brand through a major renovation of its marketing organization. Join us as we explore how Lonziano approached this reinvention of marketing at one of the world’s automotive leaders.
In this episode of The Fast Traack, which kicks off Season 3 and 2021, we are speaking with Minter Dial, a professional speaker, storyteller, consultant and veteran executive, with a 16-year high-profile career at L’Oréal. He’s a specialist on new tech, branding and leadership and is regularly cited as a major influencer, including being a 2020 global top 20 influential figure in marketing. He is the author of four books, including You Lead, which is what brings us together today. You Lead explores how leadership needs to evolve to create sustainably successful businesses. Minter unravels what it will take for leaders to thrive today’s complex, fast paced, noisy world. It’s a deeply personal essay that presents a new approach to leadership that requires better understanding ourselves, being vulnerable and living our values.