Podcast

Elevate Your Influencer Marketing Strategy with The Fast Traack

Welcome to The Fast Traack–the podcast that gives you access to the most sought after experts in influencer marketing.

We’re asking the hard questions, and our guests aren’t holding back.

Lauren Thermos

Director of Global Integrated Media and Marketing Strategy

Bailey DuMont

Director Of Brand Marketing at Ancient Nutrition

Rachel Clay

Head of Social Media & Influencer Marketing at Matter of Form

Jenn Johnson

Social Media Manager TPH by Taraji

Katie Martell

Unapologetic Marketing Truth Teller

Tomi Obebe

Influencer

Geo West

Founder of Happy Cat Influencer Marketing Agency

Maria Maddox

Head of PR & Communications for Amore Pacific Premium Division

Erin Williams

Director, Marketing & Product Development TPH by Taraji

Scarlette Tidy

Influencer & Social Media Marketing Consultant

Holly Jackson

Director Global Services at Traackr

Jamie Rubin

Partner at InfoLawGroup LLP

Find out how marketers from your favorite brands are navigating uncharted times and bringing their A-games.

We’re talking about everything from building ambassador programs to running epic virtual events, all while tackling the questions you haven’t even thought to ask yet.
Come jump on The Fast Traack and accelerate your own success!
Seasons
Episode 1
With 
Katie Martell

Reevaluating Your Marketing Strategy During a Pandemic

Today, we launched our podcast The Fast Traack, where we invited Katie Martell to discuss the major question on every marketer’s mind right now: How can brands avoid pandering to the COVID-19 pandemic?

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Episode 2
With 
Scarlette Tidy

How Can Beauty Brands Transition From IRL to #StayHome?

In this episode, we posed the question: What advice do we have for beauty brands transitioning their influencer activations from IRL to #stayhome To help answer this question, we speak to Scarlette Tidy, an influencer marketing consultant behind some of your favorite beauty brands like Kendo Brands, where she launched campaigns for OLEHENRIKSEN and Fenty Beauty.

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Episode 3
With 
Holly Jackson

What does the data tell us about influencer marketing in quarantine?

In this episode we speak to Holly Jackson, Director of Global Services at Traackr and our resident data-nerd, to answer the question: What does Traackr data tell us about influencer marketing during quarantine?

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Episode 4
With 
Lauren Thermos

What Can Brands Do Now to Come Back Stronger After COVID-19?

In this episode, we posed the question: How can brands evolve their influencer marketing strategy over the next few months to ensure they can rebound successfully when we come back from COVID-19? We were extremely excited to sit down with Lauren Thermos, Director, Global Integrated Media & Marketing Strategy, Revlon to discuss her answers.

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Episode 5
With 
Tomi Obebe

How is the Business Model Changing for Influencer Right Now?

In this episode, we asked micro influencer Tomi Obebe, to share her first hand experience as a full-time fashion influencer living in a #stayhome world.

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Episode 6
With 
Rachel Clay

What is The Place of Luxury Brands in a Crisis?

On this episode, we posed the question: What’s the place of luxury brands in times of crisis? To answer this question, we talked with Rachel Clay, an influencer marketing and luxury brand expert who is currently the Head of Social Media and Influencer Marketing at Matter of Form, a boutique digital agency in the UK.

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Episode 7
With 
Bailey DuMont

What is the Value of an Ambassador Program in a Time of Crisis?

We talk to Bailey DuMont, Director of Brand Marketing for Ancient Nutrition, about how she has built one of the best ambassador programs we know of.

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Episode 8
With 
Jamie Rubin

Why Should Marketers be Paying Attention to the FTC Endorsement Guidelines

This episode, we invited Iris Leal from the Traackr legal team and Jamie Rubin from Info Law Group to discuss the nuances and changes the FTC is making to their influencer guidelines.

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Episode 9
With 
Maria Maddox

How do you Host Impactful Events Virtually

We were so excited to speak with Maria Maddox, Head of PR for the premium division of AmorePacific, about tips she has for launching wildly successful virtual events.

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Episode 10
With 
Geo West

Do brands and influencers really understand each other?

We spoke with Geo West, founder of HAPPY CAT Influencer Marketing Consultancy to talk about the gap in understanding between brands and influencers. Learn what each party can do to work better together.

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Episode 11
With 
Erin Williams and Jennifer Johnson

How Can Brands Contribute to the Social Justice Movements of Today

We had the enormous pleasure of interviewing Erin Williams, Director of Marketing and Product Development and Jennifer Johnson, Social Media Manager, from TPH by Taraji to help us answer the question, “How Can Brands Contribute to the Social Justice Movements of Today?”

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Ready to Get Started?