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Listen to The Fast Traack to accelerate your influencer marketing knowledge.
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Elevate Your Influencer Marketing Strategy with The Fast Traack
Welcome to The Fast Traack–the podcast that gives you access to the most sought after experts in influencer marketing.
Influencers as Storefronts: The Future of Selling
Season 3 unpacks the convergence of influencers and commerce
Season #3
Season #2
Season #1
Season 3
Episode 1
With
Chira Schaad
The power of the creator
In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators.
Listen on:
Blog
Season 3
Episode 2
With
Amy Oelkers
Dustin Goot
Being brave on TikTok, Part 1
This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok.
Listen on:
Blog
Season 3
Episode 3
With
Amy Oelkers
Dustin Goot
Being brave on TikTok, Part 2
This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future.
Listen on:
Blog
Season 3
Episode 4
With
Tomei Thomas
Managing a diverse set of commerce channels
In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand.
Listen on:
Blog
Season 3
Episode 5
With
Tiffani Carter
Breaking away from the funnel
In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion.
Listen on:
Blog
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