This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok.
“It’s actually what we talk about with our clients today. Bravery is huge. You have to be brave to come on our platform and release control, especially for CPG clients and traditional clients. Releasing control to the hands of an unknown is scary but the payoff and the reward is sky’s the limit.” - Amy Oelkers, Vertical Director of CPG, Global Business Solutions at TikTok
During the conversation, Dustin and Amy share
Want to hear the whole conversation? Click here to listen to part 2!