Groupe SEB: Influencer Marketing Case Study

Learn the definitions of EMV and VIT metrics and discover which one marketers can use to improve their influencer marketing programs.

How Shiseido developed a hyper-focused strategy that increased its influencer marketing success by 54% in one year.

Discover how influencers and social platforms are affecting content consumption, brand loyalty, and purchasing behaviors.

A ranking of top influencer marketing programs from beauty brands in the US, UK, and France, along with an analysis of strategies, trends, and influencer behaviors.

The ultimate guide for learning how to lay the groundwork, develop, and measure the success of your brand's influencer marketing program.

We studied over a thousand beauty brands in the US, UK, and France to provide a benchmark of the average engagement rate they see on branded influencer content.

A ranking of top influencer marketing programs from beauty brands, along with an analysis of strategies, trends, and influencer behaviors.

How BFGoodrich, a Michelin brand, used influencer marketing to break outside of its motorsport market and reach a younger, engaged audience.

Struggling to gain support from stakeholders for your influencer marketing campaigns? Nail that next meeting with these tips.