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IRM for Brands
Traackr IRM provides brand managers the insights and structure required for best-in-class global influencer strategies.
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Traackr IRM for agencies provides access to a massive database of influencers that grows everyday and comprehensive reporting to deliver insights to clients.
IMB​: INFLUENCER MARKET BENCHMARK
IMB by Traackr is the global standard for transparent measurement of the impact of influencer strategies and the attention your brand earns in your market.
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Influencer Marketing Resources, How-Tos & Case Studies

Immerse yourself in influencer marketing knowledge. Explore influencer marketing case studies, dive into strategy advice and check out frameworks for common influencer workflows.

All
Ebook
Case Studies
Infographic
Reports
Slides
Whitepapers
Guides
Insights from Beauty Influencer Marketing
Report
Global Influencer Marketing: Insights from Beauty
Based on data from 1,000 global beauty influencers and interviews with marketing executives, this report provides organizations with unprecedented insights to navigate their influencer marketing strategies.
Download
State of Influence: Spirits, Beer & Wine
Report
State of Influence: Spirits, Beer & Wine
Discover where your brand stands against competition and learn how you can use these types of insights to optimize influencer discovery, compensation and measurement by using Traackr.
Download
Meliá Hotels International Influencer Marketing Case Study with Traackr
Case Study
Meliá Hotels International
How Meliá Hotels International established a data-driven influencer program across its 6 brands and 380 hotels.
Read
How to Scale Influencer Marketing In-House
Guide
Scaling Influencer Marketing In-House
Explore how brands scale influencer programs with in-house centers responsible for influencer marketing measurement, standardization and cross-functional coordination.
Read
A framework for measuring influencer marketing
Guide
The Quick Guide to Influencer Marketing Measurement
Understand how to measure your influencer marketing activities and map them to business goals.
Read
Amika influencer marketing case study with Traackr
Case Study
Amika
How amika relaunched in Sephora and exceeded sales targets with an integrated influencer marketing strategy.
Read
The 2018 State of Influence 2.0: The Path Forward
Report
The 2018 State of Influence 2.0: The Path Forward
This second edition of our annual global research report co-written with Brian Solis evaluates the current state of influencer marketing and predicts the strategic evolution of the practice.
Download
Influencer marketing lessons for luxury brands to consider.
Ebook
Influencer Marketing: 9 Challenges for Luxury Brands
As influencer marketing emerges as one of the most promising approaches to generate authentic impact on social, learn how the practice raises new challenges or questions to luxury brands.
Download
Content Marketing Influencer Strategy Framework Infographic
Infographic
Content Marketing Influencer Strategy Framework
Understand how content marketing and influencer strategy work together to generate results.
View
Influencer Engagement Ladder
Infographic
Influencer Engagement Ladder
Understand how to climb the ladder of influencer engagement and build ongoing, value-add relationships. Check out the infographic!
View
Guide to Influencer Marketing: A roadmap for your own influencer marketing program
Ebook
Guide to Influencer Marketing
Guide to Influencer Marketing
Download
B2B influencer marketing best practices
Whitepaper
The Rise of Influencer Marketing in B2B Technology
With insights from 10 industry experts, uncover six seismic shifts in the B2B marketing landscape that expose the common challenges when implementing and scaling influencer marketing.
Download
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