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State of Influence: Beauty Trends Q1 2023

In this new Beauty State of Influence, we share insights on influencer marketing strategies and beauty trends that we saw being used by some top brands and influencers from 2022.
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Influencer Marketing Technology

How to Evaluate an Influencer Marketing Platform

Picking an influencer marketing platform is difficult — here are all the features you should evaluate.

IMPACT 23 | UK Influencer Marketing Impact Report

Discover UK influencer marketing statistics on how commerce, video content, and platform use impact the practice.
State of Influence Beauty Trends Q4 2022
Marketing Insights & Reports

State of Influence: Beauty Trends Q4 2022

A ranking of top influencer marketing programs from beauty brands in the US, UK, and France, along with an analysis of strategies, beauty trends, and engaging content.
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Measurement & Reporting

3 Ways Data Can Improve Your Influencer Marketing Programs

Learn how to use data to find influencers, define influencer rates, and analyze influencer marketing performance.
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Measurement & Reporting

EMV or VIT? How Top Brands Measure Influencer Marketing

Learn the definitions of EMV and VIT metrics and discover which one marketers can use to improve their influencer marketing programs.
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Traackr Case Studies

Groupe SEB: Influencer Marketing Case Study

How Groupe SEB is driving influencer marketing performance in 28 markets with Traackr’s system of record and measurement platform.
Shiseido Case Study
Case Study

Shiseido: Influencer Marketing Case Study

How Shiseido developed a hyper-focused strategy that increased its influencer marketing success by 54% in one year.
Marketing Insights & Reports

2022 Influencer Marketing Impact Report

Discover how influencers and social platforms are affecting content consumption, brand loyalty, and purchasing behaviors.
State of Influence 2022
Report

State of Influence: Beauty Q2 2022

A ranking of top influencer marketing programs from beauty brands in the US, UK, and France, along with an analysis of strategies, trends, and influencer behaviors.

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In July 2022, about 34k influencers in US mentioned 997 beauty brands. Collectively, they generated 1.2m VIT.
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Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.
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Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.
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