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State of Influence: Beauty Trends Q4 2022

A ranking of top influencer marketing programs from beauty brands in the US, UK, and France, along with an analysis of strategies, beauty trends, and engaging content.
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Traackr Case Studies
Influencer Marketing Technology
Budgeting & Compensation
Campaign Management
Marketing Insights & Reports
Influencer Marketing 101

IMPACT 23 | UK Influencer Marketing Impact Report

Discover UK influencer marketing statistics on how commerce, video content, and platform use impact the practice.
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Measurement & Reporting

3 Ways Data Can Improve Your Influencer Marketing Programs

Learn how to use data to find influencers, define influencer rates, and analyze influencer marketing performance.
emv-vit-influencer-marketing
Measurement & Reporting

EMV or VIT? How Top Brands Measure Influencer Marketing

Learn the definitions of EMV and VIT metrics and discover which one marketers can use to improve their influencer marketing programs.
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Traackr Case Studies

Groupe SEB: Influencer Marketing Case Study

How Groupe SEB is driving influencer marketing performance in 28 markets with Traackr’s system of record and measurement platform.
Shiseido Case Study
Case Study

Shiseido: Influencer Marketing Case Study

How Shiseido developed a hyper-focused strategy that increased its influencer marketing success by 54% in one year.
Marketing Insights & Reports

2022 Influencer Marketing Impact Report

Discover how influencers and social platforms are affecting content consumption, brand loyalty, and purchasing behaviors.
State of Influence 2022
Report

State of Influence: Beauty Q2 2022

A ranking of top influencer marketing programs from beauty brands in the US, UK, and France, along with an analysis of strategies, trends, and influencer behaviors.
An in-depth guide for how to create a roadmap for success with your influencer marketing program.
Influencer Marketing 101

Guide to Influencer Marketing

The ultimate guide for learning how to lay the groundwork, develop, and measure the success of your brand's influencer marketing program.
2022 Engagement Rate Benchmark for Branded Influencer Content
Marketing Insights & Reports

The 2022 Engagement Rate Benchmark for Influencer Content

We studied over a thousand beauty brands in the US, UK, and France to provide a benchmark of the average engagement rate they see on branded influencer content.

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Beauty Brand Leaderboard
In July 2022, about 34k influencers in US mentioned 997 beauty brands. Collectively, they generated 1.2m VIT.
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Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.
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Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.
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