Market Benchmarking

Increase Your Share of Influence

Go from insights to action. Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy.

Get a Demo

How Traackr Helps You Increase Your Share of Influence

Brand Leaderboard

Measure your performance in the market and rank brands by a rich set of metrics to understand competitive behaviors.

Category Benchmarking

Analyze how your brand and competitors are performing across multiple categories.

Paid & Organic Performance

Compare how your brand and competitors are performing across organic and paid strategies.

Influencer Coverage Across Tiers

Assess your brand and competitors’ coverage across influencer tiers, from celebrities to nano influencers.

Platform Analysis

Understand which social platforms are delivering the most impact for your brand and competitors and determine where to focus your efforts.

Brand Vitality Score (VIT)

Use Traackr’s proprietary metric to understand how content mentioning your brand performs, taking into account visibility, impact, and trust.

You're in Good Company

Traackr's Market Benchmarking has provided our team with a holistic yet easily digestible view of the brand engagement our influencer marketing campaigns earn with our target audiences. Creating a consistent benchmark for us to measure brand love compared to top competitors provides a clear pathway for us to evaluate our influencer marketing strategies and reap the most reward from our investments.
Marc Duquesnoy
Social Media Performance Director, L’Oréal

A Complete Influencer Marketing Platform

Ready to Get Started?