Market Benchmarking

Increase Your Share of Influence

Go from insights to action. Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy.

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How Traackr Helps You Increase Your Share of Influence

Brand Leaderboard

Measure your performance in the market and rank brands by a rich set of metrics to understand competitive behaviors.

Category Benchmarking

Analyze how your brand and competitors are performing across multiple categories.

Paid & Organic Performance

Compare how your brand and competitors are performing across organic and paid strategies.

Influencer Coverage Across Tiers

Assess your brand and competitors’ coverage across influencer tiers, from celebrities to nano influencers.

Platform Analysis

Understand which social platforms are delivering the most impact for your brand and competitors and determine where to focus your efforts.

Brand Vitality Score (VIT)

Use Traackr’s proprietary metric to understand how content mentioning your brand performs, taking into account visibility, impact, and trust.

You're in Good Company

Influencer marketing is integral to full funnel consumer engagement in beauty. Traackr allows us to strategize beauty influencer marketing with critical data & insights.
Asmita Dubey
Chief Digital Marketing Officer, L’Oréal Groupe

A Complete Influencer Marketing Platform

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