Matters of Influence™
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IRM for Brands
Traackr IRM provides brand managers the insights and structure required for best-in-class global influencer strategies.
IRM for AGENCIES
Traackr IRM for agencies provides access to a massive database of influencers that grows everyday and comprehensive reporting to deliver insights to clients.
IMB​: INFLUENCER MARKET BENCHMARK
IMB by Traackr is the global standard for transparent measurement of the impact of influencer strategies and the attention your brand earns in your market.
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[VIDEO] Joel Backaler Unleashes His Influencer Marketing Knowledge
Top Influencers
[VIDEO] Joel Backaler Unleashes His Influencer Marketing Knowledge
We sat down with Joel Backaler to talk about IM best practices and why it has to be considered as a global asset for your business
February 14, 2019
Tracking the Evolution of Influence 2.0
Trending at Traackr
Tracking the Evolution of Influence 2.0
In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it.
October 23, 2018
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

How to
[Research Update] The 2018 State of Influence 2.0: The Path Forward
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.
October 18, 2018
Success stories
8 Questions with Andy Cunningham - Steve Jobs' Former Publicist
Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.
January 5, 2018
Top Influencers
[Video] This is How One Tech Enterprise Measures B2B Influencer Success
Watch Becca Taylor, Influencer Marketing Manager at HPE, explain how to measure influencer success and create an always-on program.
November 29, 2017
How to
Answers to the Top Questions Asked During the B2B Influencer Marketing Webinar
From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.
October 11, 2017
How to
[Infographic] Where B2B Marketers Turn When the Easy Road Ends
Take a stroll through the evolution of influencer marketing in B2B technology, and go deep into the specific challenges and solutions for technology brands.
October 4, 2017
How to
Lessons from 10 Trailblazers Who Will Make You Better at B2B Influencer Marketing
Gain access to ten proven best practices as told by the most experienced influencer marketers in the B2B technology industry.
July 10, 2017
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