B2B Marketing

February brought us some amazing fashion inspo. Meet 8 fashion influencers to partner with for your next influencer marketing campaign.

Podcasts are proving to be an entertaining option for professional development. Here are our top 10 marketing podcasts of 2020.

We sat down with Joel Backaler to talk about IM best practices and why it has to be considered as a global asset for your business

In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it.

For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.

Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.

Watch Becca Taylor, Influencer Marketing Manager at HPE, explain how to measure influencer success and create an always-on program.

From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.

Take a stroll through the evolution of influencer marketing in B2B technology, and go deep into the specific challenges and solutions for technology brands.

Gain access to ten proven best practices as told by the most experienced influencer marketers in the B2B technology industry.

Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.

Get access to first-of-a-kind data on the current and future state of influencer marketing to connect influencers, buyer behaviors, and the customer journey.