Topic

B2B Marketing

Top Influencers

8 Fashion Influencers to Follow

February brought us some amazing fashion inspo. Meet 8 fashion influencers to partner with for your next influencer marketing campaign.

Manon Quagliozzi

March 10, 2023

Internet Culture

Top 10 Marketing Podcasts of 2020

Podcasts are proving to be an entertaining option for professional development. Here are our top 10 marketing podcasts of 2020.

February 11, 2020

Top Influencers

[VIDEO] Joel Backaler Unleashes His Influencer Marketing Knowledge

We sat down with Joel Backaler to talk about IM best practices and why it has to be considered as a global asset for your business

February 14, 2019

Further reading

Tracking the Evolution of Influence 2.0

In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it.

[Research Update] The 2018 State of Influence 2.0: The Path Forward

For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.

Success Stories

8 Questions with Andy Cunningham - Steve Jobs' Former Publicist

Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.

Top Influencers

[Video] This is How One Tech Enterprise Measures B2B Influencer Success

Watch Becca Taylor, Influencer Marketing Manager at HPE, explain how to measure influencer success and create an always-on program.

Answers to the Top Questions Asked During the B2B Influencer Marketing Webinar

From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.

[Infographic] Where B2B Marketers Turn When the Easy Road Ends

Take a stroll through the evolution of influencer marketing in B2B technology, and go deep into the specific challenges and solutions for technology brands.

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