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Traackr IRM provides brand managers the insights and structure required for best-in-class global influencer strategies.
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Traackr IRM for agencies provides access to a massive database of influencers that grows everyday and comprehensive reporting to deliver insights to clients.
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IMB by Traackr is the global standard for transparent measurement of the impact of influencer strategies and the attention your brand earns in your market.
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Most recent

10 Interesting Beverage Influencers to Follow
Top Influencers
10 Interesting Beverage Influencers to Follow
Read this article to discover 10 beverage influencer profiles to follow for their great content, high engagement rates or large, engaged audiences.
March 26, 2019
State of Influence: Influencer Marketing Trends in Gaming
Trending at Traackr
State of Influence: Influencer Marketing Trends in Gaming
Discover the key gaming trends and influential gamers and get insights to power your influencer marketing programs.
February 28, 2019
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

Success stories
From Transactional to Relational: Expectations for Influencer Marketing in 2019
We attended the WWD Digital Forum event, and here are the different influencer marketing conclusions that we draw for the end of 2018.
November 27, 2018
Top Influencers
Influencer Marketing Lessons from SEPHORiA; AKA Your IRL Beauty Feed
This post will take you behind the scenes of Sephora's first ever beauty event - Sephoria. Discover what happened IRL and what impact it had on social media.
November 1, 2018
How to
[Research Update] The 2018 State of Influence 2.0: The Path Forward
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.
October 18, 2018
Trending at Traackr
The Data Makeover: How Influencer Insights Will Shape Programs
"The Data Makeover: How Influencer Insights Will Shape Programs" Traackr's presentation at the 2018 WWD Digital Beauty Forum.
March 5, 2018
How to
[Video] This is Why Your Influencer Strategy Should be Holistic
Social Tribe’s Megan Conley explains why a holistic approach to your influencer program can help you gain buy-in and scale an always-on strategy.
February 20, 2018
Top Influencers
5 Brands on How Influencer Marketing Emerges From the Wild West Into a New Frontier
See what the future of influencer marketing holds as the space graduates to a new frontier, as told by the marketers who are in the trenches everyday.
July 31, 2017
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