Social Media Marketing

Find out what influencer marketing practitioners can learn from Hailey Bieber’s (seemingly) endless parade of viral trends.

Meta’s Threads gained 100+ million users in 7 days — here’s how it could impact your influencer program

Discover 4 tips for successfully incorporating product seeding into your influencer program.

Learn how Pierre Fabre USA built a successful influencer program with incredible results like 9.6% average engagement rates, and more!

Herbitual has driven 50% of its sales from social media, largely thanks to its influencer program. Here’s the brand’s backstory and strategy.

Thinking of running some TikTok influencer campaigns? Here are 4 things that have helped brands find success.

“De-influencing” – the act of questioning consumption – is on the rise. Here’s how you can and should adjust your influencer program.

Your monthly beauty analysis featuring Rare Beauty, Maybelline, and NYX!

An analysis of paid influencer posts on Instagram that earned high engagements and video views.

We explore what Chat GPT 3 is, and how it could affect influencer marketing, creators, and content creation.

Influencer product seeding (aka influencer gifting) is a key strategy for influencer marketing programs. Here are 6 tips to make your next campaign a success.

Gain the confidence you need to explore influencer marketing in the metaverse with insights from e.l.f. Beauty’s Lauren Thermos.