Matters of Influence™
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IRM for Brands
Traackr IRM provides brand managers the insights and structure required for best-in-class global influencer strategies.
IRM for AGENCIES
Traackr IRM for agencies provides access to a massive database of influencers that grows everyday and comprehensive reporting to deliver insights to clients.
IMB​: INFLUENCER MARKET BENCHMARK
IMB by Traackr is the global standard for transparent measurement of the impact of influencer strategies and the attention your brand earns in your market.
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Most recent

How Coty Professional Beauty Scales Influencer Marketing with Community
Success stories
How Coty Professional Beauty Scales Influencer Marketing with Community
Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.
September 5, 2019
Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe
Success stories
Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe
Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.
August 7, 2019
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

How to
7 Red Zone Plays for NFL Influencer Marketing
Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.
July 30, 2019
Top Influencers
In Transit to Influencer Marketing: Interview with Travel Vlogger Haley Dasovich
Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing.
July 25, 2019
Top Influencers
10 Interesting Beverage Influencers to Follow
Read this article to discover 10 beverage influencer profiles to follow for their great content, high engagement rates or large, engaged audiences.
March 26, 2019
Trending at Traackr
State of Influence: Influencer Marketing Trends in Gaming
Discover the key gaming trends and influential gamers and get insights to power your influencer marketing programs.
February 28, 2019
How to
From Transactional to Relational: Expectations for Influencer Marketing in 2019
We attended the WWD Digital Forum event, and here are the different influencer marketing conclusions that we draw for the end of 2018.
November 27, 2018
Top Influencers
Influencer Marketing Lessons from SEPHORiA; AKA Your IRL Beauty Feed
This post will take you behind the scenes of Sephora's first ever beauty event - Sephoria. Discover what happened IRL and what impact it had on social media.
November 1, 2018
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