Topic

Social Media Marketing

Internet Culture

Adapting Your Influencer Program in the Era of "De-Influencing"

“De-influencing” – the act of questioning consumption – is on the rise. Here’s how you can and should adjust your influencer program.

Adrienne Springer

March 16, 2023

Beauty Insights

January 2023 Beauty Insights: Golden Globes Winning Brands and Alix Earle

Your monthly beauty analysis featuring Rare Beauty, Maybelline, and NYX!

January 27, 2023

Success Stories

6 Successful Instagram Influencer Sponsorships

An analysis of paid influencer posts on Instagram that earned high engagements and video views.

January 18, 2023

Further reading

Internet Culture

Influencer Marketing, Storytelling and Content Creation in the Era of Chat GPT 3

We explore what Chat GPT 3 is, and how it could affect influencer marketing, creators, and content creation.

6 Ways to Make Your Influencer Product Seeding a Success

Influencer product seeding (aka influencer gifting) is a key strategy for influencer marketing programs. Here are 6 tips to make your next campaign a success.

e.l.f. Beauty on Influencer Marketing in the Metaverse

Gain the confidence you need to explore influencer marketing in the metaverse with insights from e.l.f. Beauty’s Lauren Thermos.

Success Stories

LULA Beauty's Influencer Marketing Strategy for Indie Brands

Discover the influencer marketing strategy that earned LULA Beauty recognition from industry publications like WWD and Allure.

Success Stories

Bite Toothpaste Bits’ Effective Product Seeding Strategy

Learn how Bite Toothpaste Bits earns more social media mentions and better influencer content from product seeding campaigns.

Beauty Insights

September Beauty Insights: Brand rankings & skin barrier trends

Your monthly influencer beauty trends and analysis, featuring Olaplex, Charlotte Tilbury, and Typology!

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