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Social Media Marketing

Internet Culture
Influencer posts mentioning social commerce terms like affiliate and discount codes increased by 21% last holiday season, this year will likely be higher.
Kayla Quock
October 12, 2021
Internet Culture
Is data really unbiased? We explore the role our industry plays in progressing diversity issues.
Lee Abbas
September 9, 2021
Trending at Traackr
Consumer engagement data shows that clean beauty’s momentum might be slowing down - we dig in to where the industry might be headed next.
Kayla Quock
July 14, 2021

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Further reading

How To
How To: Brand Allyship And Advocacy For Lasting Impact
Advocacy and allyship require intentionality and commitment- learn from LGBTQIA+ influencers about how to create positive and lasting impact.
Success Stories
June 2021 Beauty Collabs: 4 Influencer Collaborations That Work & Why
See an analysis of 4 beauty influencer collabs from 2021, feat. e.l.f., Milk Makeup, Maybelline and Yves Rocher.
Internet Culture
The Evolution of Gender-Inclusive Beauty
The beauty industry is experiencing growth in including a broader spectrum of gender identities and self-expression, led by indie LGBTQIA+ brands.
Success Stories
April 2021 Beauty Collabs: 5 Influencer Collaborations That Work & Why
See an analysis of 5 beauty influencer collabs so far in 2021, featuring brands like CeraVe, Makeup Revolution and Nivea.
Internet Culture
Hot Take: Why You Should Pay Your Influencers 
Learn why paying influencers can build stronger, longer-lasting relationships than simply gifting product.
Traackr News
Announcing the 2020 State of Influence Report by Traackr
Our report provides insights into major beauty, fashion and lifestyle categories based on the content produced by a panel of 41,219 influencers and 20 brands.

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