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Social Media Marketing

How To
Understanding why the classic Instagram formula cannot be parachuted into the TikTok feed.
Adrienne Springer
December 6, 2021
Kayla Quock
December 1, 2021
How To
Evy Lyons, CMO of Traackr, shares best practices - from social commerce to tailored partnerships - for adapting your influencer marketing programs in this ever-
Evy Lyons
November 30, 2021

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

Internet Culture
Why Social Commerce Will Play a Big Role This Holiday Season
Influencer posts mentioning social commerce terms like affiliate and discount codes increased by 21% last holiday season, this year will likely be higher.
Internet Culture
Hot Take: Data and Influencer Marketing Directly Impact Diversity Issues
Is data really unbiased? We explore the role our industry plays in progressing diversity issues.
Trending at Traackr
The Uncertain Future of Clean Beauty
Consumer engagement data shows that clean beauty’s momentum might be slowing down - we dig in to where the industry might be headed next.
How To
How To: Brand Allyship And Advocacy For Lasting Impact
Advocacy and allyship require intentionality and commitment- learn from LGBTQIA+ influencers about how to create positive and lasting impact.
Success Stories
June 2021 Beauty Collabs: 4 Influencer Collaborations That Work & Why
See an analysis of 4 beauty influencer collabs from 2021, feat. e.l.f., Milk Makeup, Maybelline and Yves Rocher.
Internet Culture
The Evolution of Gender-Inclusive Beauty
The beauty industry is experiencing growth in including a broader spectrum of gender identities and self-expression, led by indie LGBTQIA+ brands.

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