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IMB by Traackr is the global standard for transparent measurement of the impact of influencer strategies and the attention your brand earns in your market.
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Most recent

[Report] What You can Learn from the Analysis of 1,000 Beauty Influencers
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[Report] What You can Learn from the Analysis of 1,000 Beauty Influencers
To help you explore what’s next for B2C influencer programs, Traackr and Talk PR combined forces to analyze global influencer marketing in the beauty sector.
December 5, 2017
These Winning Influencer Strategies Will Make You Better at Content Marketing
Success stories
These Winning Influencer Strategies Will Make You Better at Content Marketing
Uncover the influencer-focused strategies that got Travelocity and Microsoft recognized at the 2017 Content Marketing Awards.
August 16, 2017
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

Top Influencers
How a Food-based Media Company Builds Mutual Trust with Major Brands
Find out how NYC media company Brunch Boys works with major consumer brands, such as Delta and Macy’s, and why it matters to your influencer outreach strategy.
July 21, 2017
Success stories
A Peek Into Microsoft’s Influencer Strategy
What is the main reason behind an influencer marketing fail? Learn from Microsoft's influencer marketing strategy panel at Content Marketing World 2016.
September 8, 2016
Success stories
[Video] How Orange France Engaged Influencers to Launch its IoT Service
Learn how Orange France engaged influencers to launch Homelive, a brand new product for its IoT (Internet of Things) service.
April 27, 2016
Success stories
[Video] How Travelocity Works with Experts to Advance the Art of Travel
Watch this video and see how Travelocity kicked off its influencer marketing program to build a meaningful, inspirational community.
March 31, 2016
Success stories
How Orange France Executes and Measures its Influencer Strategy
Learn to leverage influencers to launch a product in a new market. Philippe Duhot from Orange shares insights on executing a successful influencer strategy.
January 8, 2016
Success stories
How Luxury Brands Leverage Influencer Marketing
Learn how luxury brands leverage influencer marketing to optimize an event investment. Here is how De GRISOGONO works with influencers.
September 30, 2015
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