Matters of Influence™
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Benchmark your brand among influencer content in a given market and measure the performance of your influencer strategies.
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Most recent

Dining with Data: An Interview with Food Influencer & Economist Weichen Yan
Top Influencers
Dining with Data: An Interview with Food Influencer & Economist Weichen Yan
Weichen Yan shares her insight on how her background in economics has helped her thrive as a food influencer. 
September 25, 2019
How Coty Professional Beauty Scales Influencer Marketing with Community
Success stories
How Coty Professional Beauty Scales Influencer Marketing with Community
Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.
September 5, 2019
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

Success stories
Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe
Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.
August 7, 2019
How to
7 Red Zone Plays for NFL Influencer Marketing
Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.
July 30, 2019
Top Influencers
In Transit to Influencer Marketing: Interview with Travel Vlogger Haley Dasovich
Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing.
July 25, 2019
Trending at Traackr
Influencer Marketing Awards 2019: Traackr Recognized for Outstanding Influencer Discovery, Campaign Planning and Management
Traackr has been awarded 2 gold awards at IMA19. Read why the judges named Traackr the best influencer discovery and best campaign planning and management tools
April 2, 2019
Top Influencers
10 Interesting Beverage Influencers to Follow
Read this article to discover 10 beverage influencer profiles to follow for their great content, high engagement rates or large, engaged audiences.
March 26, 2019
Trending at Traackr
What does 2019 have in store for influencer fraud?
Tackle influencer fraud head on with a strategy grounded in strategic KPIs, long-term relationship building and data-driven influencer marketing.
January 10, 2019
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