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IRM for Brands
Traackr IRM provides brand managers the insights and structure required for best-in-class global influencer strategies.
IRM for AGENCIES
Traackr IRM for agencies provides access to a massive database of influencers that grows everyday and comprehensive reporting to deliver insights to clients.
IMB​: INFLUENCER MARKET BENCHMARK
IMB by Traackr is the global standard for transparent measurement of the impact of influencer strategies and the attention your brand earns in your market.
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Influencer Marketing Awards 2019: Traackr Recognized for Outstanding Influencer Discovery, Campaign Planning and Management
Trending at Traackr
Influencer Marketing Awards 2019: Traackr Recognized for Outstanding Influencer Discovery, Campaign Planning and Management
Traackr has been awarded 2 gold awards at IMA19. Read why the judges named Traackr the best influencer discovery and best campaign planning and management tools
April 2, 2019
10 Interesting Beverage Influencers to Follow
Top Influencers
10 Interesting Beverage Influencers to Follow
Read this article to discover 10 beverage influencer profiles to follow for their great content, high engagement rates or large, engaged audiences.
March 26, 2019
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

Trending at Traackr
What does 2019 have in store for influencer fraud?
Tackle influencer fraud head on with a strategy grounded in strategic KPIs, long-term relationship building and data-driven influencer marketing.
January 10, 2019
How to
[Research Update] The 2018 State of Influence 2.0: The Path Forward
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.
October 18, 2018
Success stories
Influencer Marketing at Scale: Mark Schaefer in Conversation with Amanda Duncan of Microsoft
Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.
October 17, 2018
Success stories
How L’Oréal scales its strategic vision of influencer marketing around the world
Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.
October 10, 2018
Trending at Traackr
Influencer Marketing: Why EMV needs to go...
After the dismissal of Advertising Value Equivalents (AVE) by all respected measurement bodies, here are 6 reasons why EMV is next.
August 7, 2018
Success stories
Staging a Brand Rebellion: How Amika Scales Authentic Influencer Marketing
Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.
July 25, 2018
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