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IRM for Brands
Traackr IRM provides brand managers the insights and structure required for best-in-class global influencer strategies.
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Traackr IRM for agencies provides access to a massive database of influencers that grows everyday and comprehensive reporting to deliver insights to clients.
IMB​: INFLUENCER MARKET BENCHMARK
IMB by Traackr is the global standard for transparent measurement of the impact of influencer strategies and the attention your brand earns in your market.
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Most recent

Announcing the 2019 State of Influence: Beauty Report by Traackr
Trending at Traackr
Announcing the 2019 State of Influence: Beauty Report by Traackr
Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform.
October 23, 2019
Dining with Data: An Interview with Food Influencer & Economist Weichen Yan
Top Influencers
Dining with Data: An Interview with Food Influencer & Economist Weichen Yan
Weichen Yan shares her insight on how her background in economics has helped her thrive as a food influencer. 
September 25, 2019
Matters of Influence™
Answering every influencer marketing question you’ve ever had.

Topics

Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

Further reading

How to
The Value of an Influencer Marketing Software
Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers and wasted money.
August 26, 2019
How to
7 Red Zone Plays for NFL Influencer Marketing
Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.
July 30, 2019
Trending at Traackr
Data to the Rescue: Rebooting Influencer Marketing
Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing.
May 16, 2019
How to
6 Influencer Marketing Reports for Optimizing Performance
These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns.
February 7, 2019
Trending at Traackr
Traackr Integrates Twitch; Expands Influencer Discovery & Analytics to Include Influencers on the Live-Streaming Network
With the integration of Twitch, Traackr provides influencer discovery and influencer analytics for game developers seeking to build relatinoships with gamers.
November 12, 2018
How to
[Research Update] The 2018 State of Influence 2.0: The Path Forward
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.
October 18, 2018
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