Pierre-Loic Assayag

Author

Pierre-Loic Assayag

Pierre-Loic is the CEO and co-founder of Traackr. He is passionate about turning powerful ideas into reality using technology. As marketing is being re-invented, Pierre-Loic co-founded Traackr as a way to ease the transition for the modern marketer.

An Open Letter to Our Community

For change to happen, we need actions more than words, and we want our small company to do its part.

Data to the Rescue: Rebooting Influencer Marketing

Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing.

[Research Update] The 2018 State of Influence 2.0: The Path Forward

For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.

Finding your CMO 2.0: 5 Attributes for Longevity in the C-Suite

In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.

Making the Leap to Quantifiable Success for Influencer Marketing

Finally, brands can overcome the main hurdle to influencer marketing adoption. Traackr’s CEO breaks down the power of true value-driven program level KPIs.

Top Influencers

Breaking Down Influence 2.0 with Michael Brenner, CEO, Marketing Insider Group

In this interview post, Traackr CEO Pierre-Loic Assayag aims to find out how Influence 2.0 data compares with what thought leaders experience in real life.

Trick or Treat: The Scary Side of Influencer Marketing

If you're trying influencer marketing purely due to your brand's FOMO (fear of missing out), then it's possible that you've been tricked. Read more to see why.

Cracking the Code on Your Influencer Marketing Budget & ROI

Traackr's Founder and CEO announces a new framework to help you build your budget for your 2017 influencer marketing and answer core questions in the process.

The Wild West: Instagram and Influencer Marketing

Instagram recently restricted access to companies that were diminishing the value of the platform. Learn what this means for your influencer marketing.

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