Pierre-Loic Assayag
Author

Pierre-Loic Assayag

Pierre-Loic is the CEO and co-founder of Traackr. He is passionate about turning powerful ideas into reality using technology. As marketing is being re-invented, Pierre-Loic co-founded Traackr as a way to ease the transition for the modern marketer.
How To
The Enterprise Playbook for Creator Marketing at Scale
Discover how leading brands are transforming fragmented creator marketing into a scalable, performance-driven system.
How To
CMO Strategy: 5 Golden Marketing Opportunities to Take Your Brand to the Next Level
Optimize your CMO strategy with five key opportunities to boost accountability, collaboration, and ROI in today's fast-paced market.
How To
7 Influencer Marketing Measurement Mistakes to Avoid
Learn what the most common and costly mistakes are in influencer marketing measurement, and how to avoid them.
Internet Culture
Potential TikTok Ban: What It Means for Creators and Influencer Marketing Programs
How the potential US TikTok ban could impact creators and influencer marketing programs.
Traackr News
Snap x Traackr Partnership: Influencer Marketing for Gen Z and Beyond
Discover how Snapchat and Traackr’s influencer marketing platform can help you reach Gen Z.
Internet Culture
Meta’s Threads: Could it Impact Your Influencer Program?
Meta’s Threads gained 100+ million users in 7 days — here’s how it could impact your influencer program
Traackr News
An Open Letter to Our Community
For change to happen, we need actions more than words, and we want our small company to do its part.
Traackr News
Data to the Rescue: Rebooting Influencer Marketing
Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing.
How To
[Research Update] The 2018 State of Influence 2.0: The Path Forward
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.

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Author
Pierre-Loic Assayag

Pierre-Loic Assayag

Pierre-Loic is the CEO and co-founder of Traackr. He is passionate about turning powerful ideas into reality using technology. As marketing is being re-invented, Pierre-Loic co-founded Traackr as a way to ease the transition for the modern marketer.
Back to Blog
The Enterprise Playbook for Creator Marketing at Scale
How To
The Enterprise Playbook for Creator Marketing at Scale
Discover how leading brands are transforming fragmented creator marketing into a scalable, performance-driven system.
By 
Pierre-Loic Assayag
April 8, 2025
CMO Strategy: 5 Golden Marketing Opportunities to Take Your Brand to the Next Level
How To
CMO Strategy: 5 Golden Marketing Opportunities to Take Your Brand to the Next Level
Optimize your CMO strategy with five key opportunities to boost accountability, collaboration, and ROI in today's fast-paced market.
By 
Pierre-Loic Assayag
January 14, 2025
7 Influencer Marketing Measurement Mistakes to Avoid
How To
7 Influencer Marketing Measurement Mistakes to Avoid
Learn what the most common and costly mistakes are in influencer marketing measurement, and how to avoid them.
By 
Pierre-Loic Assayag
May 23, 2024
Potential TikTok Ban: What It Means for Creators and Influencer Marketing Programs
Internet Culture
Potential TikTok Ban: What It Means for Creators and Influencer Marketing Programs
How the potential US TikTok ban could impact creators and influencer marketing programs.
By 
Pierre-Loic Assayag
April 24, 2024
Snap x Traackr Partnership: Influencer Marketing for Gen Z and Beyond
Traackr News
Snap x Traackr Partnership: Influencer Marketing for Gen Z and Beyond
Discover how Snapchat and Traackr’s influencer marketing platform can help you reach Gen Z.
By 
Pierre-Loic Assayag
February 13, 2024
Meta’s Threads: Could it Impact Your Influencer Program?
Internet Culture
Meta’s Threads: Could it Impact Your Influencer Program?
Meta’s Threads gained 100+ million users in 7 days — here’s how it could impact your influencer program
By 
Pierre-Loic Assayag
July 14, 2023
An Open Letter to Our Community
Traackr News
An Open Letter to Our Community
For change to happen, we need actions more than words, and we want our small company to do its part.
By 
Pierre-Loic Assayag
June 9, 2020
Data to the Rescue: Rebooting Influencer Marketing
Traackr News
Data to the Rescue: Rebooting Influencer Marketing
Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing.
By 
Pierre-Loic Assayag
May 16, 2019
[Research Update] The 2018 State of Influence 2.0: The Path Forward
How To
[Research Update] The 2018 State of Influence 2.0: The Path Forward
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.
By 
Pierre-Loic Assayag
October 18, 2018
Finding your CMO 2.0: 5 Attributes for Longevity in the C-Suite
How To
Finding your CMO 2.0: 5 Attributes for Longevity in the C-Suite
In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.
By 
Pierre-Loic Assayag
October 18, 2017
Making the Leap to Quantifiable Success for Influencer Marketing
How To
Making the Leap to Quantifiable Success for Influencer Marketing
Finally, brands can overcome the main hurdle to influencer marketing adoption. Traackr’s CEO breaks down the power of true value-driven program level KPIs. 
By 
Pierre-Loic Assayag
May 3, 2017
Breaking Down Influence 2.0 with Michael Brenner, CEO, Marketing Insider Group
Top Influencers
Breaking Down Influence 2.0 with Michael Brenner, CEO, Marketing Insider Group
In this interview post, Traackr CEO Pierre-Loic Assayag aims to find out how Influence 2.0 data compares with what thought leaders experience in real life.
By 
Pierre-Loic Assayag
February 23, 2017

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