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Case studies, insight reports and playbooks on successful influencer strategies.
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Product
Product Overview
Enterprise
Small Teams
Agencies
Solutions
Use Cases
Influencer Gifting & Product Seeding
Governance & Compliance
Paid Campaigns
Investment Optimization
Affiliate Programs & Social Commerce
Measurement Standardization
Finding Influencers
Benchmarking
Coordination & Visibility
Competitive Intelligence
Customers
Learn
Podcast
Listen to The Fast Traack to accelerate your influencer marketing knowledge.
Resources
Case studies, insight reports and playbooks on successful influencer strategies.
Blog
Read the latest product news, trend analysis and editorial rifts on the blog.
Events
Come join us for exclusive events with industry experts!
Beauty leaderboard
Talk to us
Solutions
Learn
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Author
Pierre-Loic Assayag
Pierre-Loic is the CEO and co-founder of Traackr. He is passionate about turning powerful ideas into reality using technology. As marketing is being re-invented, Pierre-Loic co-founded Traackr as a way to ease the transition for the modern marketer.
Traackr News
An Open Letter to Our Community
For change to happen, we need actions more than words, and we want our small company to do its part.
Traackr News
Data to the Rescue: Rebooting Influencer Marketing
Traackr introduces Influencer Market Benchmark (IMB) & Brand Vitality Score (VIT), creating a new standard for measuring the value of influencer marketing.
How To
[Research Update] The 2018 State of Influence 2.0: The Path Forward
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.
How To
Finding your CMO 2.0: 5 Attributes for Longevity in the C-Suite
In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.
How To
Making the Leap to Quantifiable Success for Influencer Marketing
Finally, brands can overcome the main hurdle to influencer marketing adoption. Traackr’s CEO breaks down the power of true value-driven program level KPIs.
Top Influencers
Breaking Down Influence 2.0 with Michael Brenner, CEO, Marketing Insider Group
In this interview post, Traackr CEO Pierre-Loic Assayag aims to find out how Influence 2.0 data compares with what thought leaders experience in real life.
How To
Trick or Treat: The Scary Side of Influencer Marketing
If you're trying influencer marketing purely due to your brand's FOMO (fear of missing out), then it's possible that you've been tricked. Read more to see why.
How To
Cracking the Code on Your Influencer Marketing Budget & ROI
Traackr's Founder and CEO announces a new framework to help you build your budget for your 2017 influencer marketing and answer core questions in the process.
Traackr News
The Wild West: Instagram and Influencer Marketing
Instagram recently restricted access to companies that were diminishing the value of the platform. Learn what this means for your influencer marketing.
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