Evy Lyons
Author

Evy Lyons

Evy Lyons is the CMO Traackr. She’s spent the last 10 years working with early stage startups to define their brands and develop their positions as thought leaders.
Internet Culture
Where Do Consumers Want to Get Their Social Media Content?
Are social media consumers still finding their content on TikTok and Instagram? Who do they follow and trust?
How To
3 Future Proofing Influencer Strategies: Advice from a CMO
How a CMO approaches building an influencer marketing program that drives awareness and sales for your brand - from online shopping, to measurement.
Trending at Traackr
Going Beyond the Pride Logo
Should brands change their logos during Pride? Our VP of Marketing explores what true brand allyship looks like.
Traackr News
Announcing the State of Influence: Beauty 2021
Access the most important trends and insights for influencer marketing in beauty in 2021.
Success Stories
The Fast Traack Podcast: Peugeot's Transformative Journey
In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot.
Top Influencers
Influential Influencer Marketers to Inspire You
A list of 8 brilliant influencer marketers who are also influential on social media. Learn from the best!
Success Stories
Instincts & Insights: How Kendo Brands Win in Influencer Marketing
We talked with the Kendo Brands influencer marketing team to discuss how they’ve built successful campaigns with data-driven insights and relationship-building.
How To
Guide to Influencer Marketing During COVID-19
We’re sharing our advice on how to adjust your influencer marketing strategy to stay top-of-mind in the “new normal.”
Traackr News
Powering Up Traackr’s Twitch Integration for Stronger Influential Gamer Activations
As of today, you can now discover and vet Twitch creators based on the content and performance of their live streams.

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Beauty Brand Leaderboard
In July 2022, about 34k influencers in US mentioned 997 beauty brands. Collectively, they generated 1.2m VIT.
Benchmark your brand
Influencer Marketing Job Board
Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.
Post a job
IM ROI Calculator
Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.
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Latest from the blog
How Bite Toothpaste Bits Runs Efficient Influencer Gifting Campaigns
4 Influencer Marketing Strategies from the Outdoor Industry
September Beauty Insights: New brand rankings, skin barrier trends, and more
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2022 Best Influencer Marketing Management Platform
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