Holly is Director of Customer Enablement at Traackr where she focuses on influencer marketing strategy and implementation for beauty and consumer goods customers. She works closely with some of the world's leading beauty brands, providing strategic insights on influencer program development, measurement frameworks and organizational design for successful influencer marketing programs. Prior to Traackr, Holly worked with Fortune 500 brands to develop a global content strategy and distribution plans. Throughout her career, her continued focus has been connecting brands and consumers in an authentic and measurable way.