Latest Stories

How new UK HFSS rules impact influencer marketing and what food & beverage brands must do now.

New Traackr data reveals how leading beauty brands built momentum early. Discover the influencer marketing strategies behind their success.

Understand the interview process at Traackr, including an outline of each stage of the process and the types of questions we explore with candidates.

In the fast-evolving world of influencer marketing, creativity may win attention – but data wins strategy. And you need both to have a competitive edge.

TikTok’s U.S. algorithm is being retrained under Oracle’s oversight. Learn how to adapt your influencer strategy as the platform enters a new U.S.-led era.

Make smarter creator vetting decisions in less time with Traackr’s AI-generated creator content summaries.

Unlock the full potential of YouTube in your creator marketing strategy with data-backed insights, engagement trends, and actionable brand opportunities.

Learn how YouTube drives confident shoppers, and how Traackr helps brands turn creator trust into measurable impact.

GRWM fatigue is here. Learn how beauty brands can move beyond repetition, drive relevance, and use Traackr’s VIT framework to create real impact.

Learn how to protect your brand’s reputation with proactive influencer vetting and effective crisis management strategies.

Discover how leading brands are adapting their creator marketing strategies amid economic pressures.

Golfcore is trending on TikTok. Here's how fashion, beauty, and lifestyle brands can act on the opportunity.