How To

Content Marketing and Influencer Strategy must work together for either to be successful. Find out how influencers augment your content marketing efforts.

Modern sales professionals need to reinvent the Art of Selling to incorporate social into their strategy. Here are a few ways influencers can help you.

Marketing spending and impact are out of sync. Discover the reasons why you should invest in Influencer marketing. Click here to view the infographic.

This list of top tools in the marketing technology landscape offers marketers a good framework to kick off their process and make sure they pick wisely.

Turning detractors into effective evangelists is much more realistic than turning fans into influencers. Check a few simple tips on how to go about it.

A brand needs to understand today who the individuals are who can have an impact on their business through their social media activities.

Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.

We teamed up with LEWIS to define successful influencer marketing programs and broke them down into an at-a-glance 5-Step Action Plan you can follow.

We analyzed the drivers behind success of influencer marketing programs our customers have built and identified 9 principles that guide influencer marketing.

Traackr interviewed Timothy Hughes to talk about the rise of influence in sales, how social media has impacted the sales process and social selling evolution.

Addition of Attribution and A/B Testing software makes the marketing technology landscape widespread, with 10 key categories.

Explore this inforgraphic to learn more about The Many Faces of Influence built from the 10 most common influencer archetypes.