How To

The first question marketers should ask as they lay the foundation for influencer marketing strategy is, “What conversation can our brand bring value to?”

The practice of using co-created influencer content to promote marketing conferences is a fine art. Here's how TopRank Marketing succeeds.

Just in time for #SMMW15, whether you're participating, attending or listening from home, we have an influencer strategy for you.

Ready to take your content to the next level? Upgrade your content strategy by learning how to integrate influencer engagement.

Take a look at the biggest changes happening in marketing measurement from an influencer marketing perspective. Which of these trends will impact you?

How do you go beyond that and scale the distribution of your content? Integrate influencer relationships for your content strategy.

Fashion has integrated influencers into their marketing strategy in many ways. Here are the top 5 influencer marketing tips from the fashion industry.

Taking an influencer from completely unaware to an advocate for your brand or message is possible. These are the 5 key stages of influencer relations.

Driving awareness for product launches is a common marketing objective. Learn how involving influencers for your launches can help amplify your message.

Relationship marketing is not a form of marketing. Here is an anticipation of 6 marketing buzzwords that will need redefining.

In CSR, it’s important to engage with influential stakeholders because they can be instrumental in spreading the word, garnering support and changing behaviors.

Here are Traackr's top seven go-to resources for influencer marketing content (and other marketing things, too).