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The 7 Best Influencer Marketing Resources

Ginny Torok
April 28, 2015

I'm always on the look out for great influencer marketing resources. As community and blog manager I spend a good portion of my day researching for content to learn, share, curate, and join in the conversation.

Here are my top seven go-to sources for influencer marketing content (and other marketing things, too):

Maximize Social Business

Managed by Neal Schaffer, Maximize Social Business is a leading resource to help businesses learn how to best maximize the opportunities that social media provides them to cultivate relationships, foster brand awareness, discover new communities, and much more. There are multiple writers who focus on influencer marketing, but it is also a great resource for general social marketing and business news and knowledge.

Brian Fanzo's Flipboard

Brian curates all kinds of social business content here - he also focuses on employee advocacy and influencer management. Since Brian is a rockstar with social engagement ("talking fast, tweeting faster") he always has his ear to the ground for the best social business resources - so, that makes his Flipboard a great one stop shop for content.

Spin Sucks Blog

Gini Dietrich, CEO of the agency, Arment Dietrich, and author of the book Spin Sucks(and my favorite named person... obviously) also created the blog. Here she and an army of talented writers/PR and marketing professionals cover all things media, professional development, content marketing, social marketing, relationship marketing... and more! They often write about influencer marketing, and also have frequent guest writers (so you'll get information from all kinds of sources).

Convince & Convert Blog

Lead by Jay Baer, the strategy consulting firm's Convince & Convert blog is a well-known and trusted source for all things social and content marketing. But I mostly check out the blog for the awesome influencer marketing write ups. They have a lot of great sponsors, too, so you'll be getting content from a variety of sources.

TopRank Blog

TopRank Online Marketing, headed up by Lee Odden, is known for their innovative work in content marketing, social marketing, SEO, and influencer marketing (among other strategic marketing work). Their blog is basically a peek inside the minds of the super smart professionals at TopRank. I especially like that their content always offers actionable insights - which is extremely helpful for strategies like influencer marketing.

Ted Rubin's Blog

Ted Rubin, the marketer who coined #RonR (return on relationship), produces a blog all about - you guessed it - community, social marketing, "looking people in the eye digitally," and more juicy info on all things relationship marketing. Influencer marketing, as we (and Ted) see it, fits into the relationship marketing practice - it's all about building real relationships with the people who can move the needle for your brand.


MarketingProfs, created and managed by Ann Handley, is a blog/newsletter/forum/content machine. Ann is the queen of content, and she's in just about every marketing interview - so, you can see why her marketing community is well trusted! It's all about modern marketing practices from the best experts around, so expect the most up-to-date news and content (and influencer marketing knowledge).

If you're looking for more information on influencer marketing, want to connect with like-minded marketers, or want some good marketing reading, I hope this list will find you! What other resources do you check out for influencer marketing content?

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