How To

What qualities does a modern sales professional need to posess? We identified these seven key attributes.

The Seattle Seahawks is a team of unique players, loud fans, and an insanely strong brand... There’s a lot that marketers can learn from the team.

The key to engaging with your influencers is to understand that there are different stages of engagement. Check out the Infographic to learn more.

Understanding Instagram influencer marketing success metrics is crucial to getting your programs off the ground and continuing to build them.

Measuring influencer marketing success can be tricky and confusing. To help ease the pain, we offer a best practices how-to guide on influencer analytics.

Marketers and business professionals (and anyone else): Here is your must-read marketing book list for long flights and beach-side lounging this summer.

What does the modern sales professional look like? In this blogpost we outlined 4 steps for you to become one.

Pharmaceutical companies are no strangers to influencer marketing. The relationship between drug companies and digital KOLs continues to strengthen.

What does it take to be a new marketing leader? The Anatomy of the Modern Marketer visualizes the 8 key attributes we identified.

Learn why we at Traackr believe that social media and relationship marketing present a unique opportunity for luxury brands.

Learn how savvy brands are partnering with creators on Instagram to reach their target audience.

Community building is an essential aspect of a marketer's social strategy. Learn how you can build a community with influencers.