Mackenzie Newcomb
Author

Mackenzie Newcomb

Mackenzie is the founder of Bad Bitch Book Club. Her blog, Mack in Style covers fashion, travel & literature. She is also an influencer marketing expert.
Internet Culture
7 Female Automotive Influencers Changing the Industry
In an industry dominated by men, here are 6 female influencers who are standing out in the automotive industry.
How To
3 Questions for Marketers During Black History Month
What's different about Black History Month this year? Accountability.
Internet Culture
What We Learned from 2020’s Biggest Influencer Moments
This year we wanted to share the biggest breakthrough moments and what they mean for the influencer marketing industry.
Success Stories
A Conversation with Sony on Ambassador Programs
We had the opportunity to chat with Morgan Crumpley, Senior Marketing Communications Specialist, Sony Electronics about their influencer program for Sony...
Internet Culture
What Does the Data Tell Us About Luxury Brands Now?
Where do luxury brands go from here? Here are three ways to succeed in 2020
Success Stories
A Conversation with Dove on Brand Purpose
In the latest episode of The Fast Traack, our CEO, Pierre-Loic Assayag interviewed Firdaous El Honsali, Director of Global Communications at Dove
Traackr News
Announcing the 2020 State of Influence Report by Traackr
Our report provides insights into major beauty, fashion and lifestyle categories based on the content produced by a panel of 41,219 influencers and 20 brands.
Internet Culture
Why Are Influencers Promoting Fast fashion?
Despite the ongoing conversation on sustainability, influencers are still promoting fast fashion. We are unpacking why this is still happening.
How To
How to Cultivate the Best Influencer Partnerships Based on Organic Love
Examples and ways that organic partnerships add value to your influencer marketing program.

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Beauty Brand Leaderboard
In July 2022, about 34k influencers in US mentioned 997 beauty brands. Collectively, they generated 1.2m VIT.
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Influencer Marketing Job Board
Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.
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IM ROI Calculator
Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.
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Latest from the blog
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September Beauty Insights: New brand rankings, skin barrier trends, and more
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2022 Best Influencer Marketing Management Platform
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