This post was originally published on The Realtime Report, which is a great resource!
If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year.
They shared their stories, strategies and most importantly, their hands-on, tactical approaches for working with and learning from influencers. To get the juices flowing for next year, I’d like to share an example with you: how to work with influencers to drive interest for your new product.
Driving awareness for product launches, events and brand initiatives is a common marketing objective. Leveraging influencers for your launches can help amplify your message and give you a way to focus your limited resources on the greatest levers for success.
Imagine you are about to launch a new product. In addition to your paid and owned channels, how can you work with influencers to boost your earned media and amplify your voice on the social web? Here are four steps to get you started.
This is just one example out of 15 that are described in a white paper we’ve created based on my research. You can explore other step-by-step workflows for boosting event registrations, building owned media programs and conducting competitive analysis in this Guide to Influencer Marketing.
Illustrated with great examples from the likes of NetBase, Logicworks, JPMorganChase and more, you’ll find what you need to kick start or strengthen your influencer marketing program in 2013.
What types of influencer marketing activities are you doing or planning in 2013?
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