Influencer Marketing

We’re sharing our advice on how to adjust your influencer marketing strategy to stay top-of-mind in the “new normal.”

What does data tell us about influencer marketing in quarantine? We commissioned Traackr's Director of Global Services Holly Jackson to answer that question.

Influencer marketing consultant Scarlette Tidy shares her advice for beauty brands activating influencers during COVID-19.

We’re living in isolation and on our phones more than ever. What does distancing mean for influencers, brands and how we communicate?

Our report shows where fashion’s powerhouses fall within their category ranks and provide insight into which brands are successfully leveraging influencers.

Hilary Andrews describes herself as "the most influenced person on the internet." Here are her favorite influencer recommended purchases.

In an industry dominated by men, here are 6 female influencers who are standing out in the automotive industry.

In this issue of Trend Lightly, Danielle Prescod shares her perspective on how brands can & should avoid implementing disingenuous diversity initiatives.

With the Super Bowl now in the past and pre-season approaching, it's time to reflect on the NFL's influencer marketing efforts from this past season.

Last year our customers managed more than a thousand campaigns, vetting hundreds of thousands of profiles and activating influencers in 43 countries.

From scamstagrammers to photoshop-fails, we're breaking down the most jaw-dropping, disgraceful and just plain confusing influencer moments of the year.

Lately, a divisive topic in the influencer-world has been the ethics of Instagram Loop Giveaways.