Influencer Relationship Management

What is the main reason behind an influencer marketing fail? Learn from Microsoft's influencer marketing strategy panel at Content Marketing World 2016.

Wondering how brands have long-term influencer relationships? Here are the keys to making an influencer fall in love with you.

Our platform allows marketing teams to scale influencer relationships by creating one place to discover, manage and measure results of influencer program.

We released a new version of Traackr’s influencer marketing platform that is not only a significant update for us, but also a milestone in our category.

Introducing Traackr's Relationship Funnel: users now have the ability to track the 5 key stages of influencer relationships within the platform.

Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.

Find out why influencer marketing is a leading indicator of marketing transformation and one of the fastest growing categories in Latin America.

The first question marketers should ask as they lay the foundation for influencer marketing strategy is, “What conversation can our brand bring value to?”

Taking an influencer from completely unaware to an advocate for your brand or message is possible. These are the 5 key stages of influencer relations.

Relationship marketing is not a form of marketing. Here is an anticipation of 6 marketing buzzwords that will need redefining.

In CSR, it’s important to engage with influential stakeholders because they can be instrumental in spreading the word, garnering support and changing behaviors.

The key to engaging with your influencers is to understand that there are different stages of engagement. Check out the Infographic to learn more.