How To

We’re sharing our advice on how to adjust your influencer marketing strategy to stay top-of-mind in the “new normal.”

Influencer marketing consultant Scarlette Tidy shares her advice for beauty brands activating influencers during COVID-19.

Together with B2B influencer Katie Martell, we answered your most pressing questions on how to communicate in the age of COVID-19.

Popular gamers are on the rise and starting to rival influencer counterparts in other sectors in terms of their power and influence.

Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure.

Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.

Learn what will make an influencer appreciate your mailers. Hint: include less packaging and be more targeted with your products.

Traackr’s Influencer Market Benchmark (IMB) helps brands set smarter targets, tweak strategies & spot rising stars. 

Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies. 

Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers and wasted money.

Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing.

Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.