Influencer Marketing Best Practices

Here are Traackr's top seven go-to resources for influencer marketing content (and other marketing things, too).

This review of the Festival of Marketing sessions focuses on the increased importance of social influence and the impacts on brand activation.

The Seattle Seahawks is a team of unique players, loud fans, and an insanely strong brand... There’s a lot that marketers can learn from the team.

AccessAllASOS Brand Advocacy program has been leading the way in demonstrating what successful influencer programs can look like.

The first stage of influencer marketing is finding influencers. Learn how Coca-Cola identifies and engages influencers as part of their marketing strategy.

Understanding Instagram influencer marketing success metrics is crucial to getting your programs off the ground and continuing to build them.

Measuring influencer marketing success can be tricky and confusing. To help ease the pain, we offer a best practices how-to guide on influencer analytics.

Learn why we at Traackr believe that social media and relationship marketing present a unique opportunity for luxury brands.

Last year was a big year for influencer marketing! Here are a few of the most notable influencer marketing programs and campaigns from 2014.

Learn how savvy brands are partnering with creators on Instagram to reach their target audience.

Thank Goodness It's Influencer Marketing Friday. This week you'll catch up on the latest articles on influencer authenticity and top best practices.

Whether you’re a SMMW regular or experiencing the event for the first time, here's our list of the 14 must-attend sessions at Social Media Marketing World.