Influencer Marketing Best Practices

Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.

Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.

Identifying which influencers to partner with can be challenging, but making the right choices is essential for successful influencer marketing results.

How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.

Discover why EMV is not a reliable metric for marketers to rely on if they want to improve their influencer marketing programs.

Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.

How do you make sure your influencers are disclosing sponsored posts? Here are 3 techniques most successful enterprise customers use to avoid FTC sanctions.

How The Body Shop harnesses influencer marketing at scale to both promote its 1,000 products and push for a global ban on animal testing in cosmetics.

Traackr's interview with Andy Crestodina will help you to get inside the mind of a blogger (or 1,000) and understand how to work better with them.

How Meliá Hotels International scales influencer marketing by sharing best practice and tailoring its influencer approach to fit each brand.

Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.

Traackr's capabilities and data make it easy to gauge the authenticity of an influencer and detect anything inconsistent, in particular fake followers.