Influencer Marketing Best Practices

Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers and wasted money.

One of the most influential cocktail experts explains how beverage brands can succeed in influencer marketing by working collaboratively with influencers.

We sat down with Joel Backaler to talk about IM best practices and why it has to be considered as a global asset for your business

We attended the WWD Digital Forum event, and here are the different influencer marketing conclusions that we draw for the end of 2018.

In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it.

For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.

Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.

Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities.

Identifying which influencers to partner with can be challenging, but making the right choices is essential for successful influencer marketing results.

How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.

Discover why EMV is not a reliable metric for marketers to rely on if they want to improve their influencer marketing programs.

Discover how independent beauty brand amika, an early adopter of influencer marketing, is integrating and scaling its influencer practice cross-functionally.