Influencer Marketing Best Practices

Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure.

Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.

Learn what will make an influencer appreciate your mailers. Hint: include less packaging and be more targeted with your products.

Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform.

Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies. 

Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.

Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers and wasted money.

One of the most influential cocktail experts explains how beverage brands can succeed in influencer marketing by working collaboratively with influencers.

We sat down with Joel Backaler to talk about IM best practices and why it has to be considered as a global asset for your business

We attended the WWD Digital Forum event, and here are the different influencer marketing conclusions that we draw for the end of 2018.

In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it.

For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.