Influencer Marketing Best Practices

We just launched our Budget Optimization toolset designed to help you track spend, analyze performance, and, ultimately, optimize your ROI.

Brands are shrinking their marketing budgets, but what does that mean for influencer marketing? We asked a full-time influencer to answer this question for us.

We’re navigating the gray area between entrepreneurship and exploitation, in which parents and talent agents drive revenue from children.

In an industry dominated by men, here are 6 female influencers who are standing out in the automotive industry.

Popular gamers are on the rise and starting to rival influencer counterparts in other sectors in terms of their power and influence.

The 2019 Statue of Influence: Beauty report decodes top influencer marketing strategies, now brought to life in this handy infographic.

Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure.

Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.

Learn what will make an influencer appreciate your mailers. Hint: include less packaging and be more targeted with your products.

Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform.

Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies. 

Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do.